ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2019, Vol. 27 ›› Issue (4): 689-699.doi: 10.3724/SP.J.1042.2019.00689

• 研究前沿 • 上一篇    下一篇

萌:感知与后效

许丽颖1, 喻丰1(), 周爱钦2(), 杨沈龙1, 丁晓军1   

  1. 1西安交通大学人文社会科学学院, 西安 710049
    2清华大学经济管理学院, 北京100084
  • 收稿日期:2018-07-11 出版日期:2019-04-15 发布日期:2019-02-22
  • 通讯作者: 喻丰,周爱钦 E-mail:yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn
  • 基金资助:
    * 国家自然科学基金青年项目(71501105)

Cuteness: Perceptions and consequences

XU Liying1, YU Feng1(), ZHOU Aiqin2(), YANG Shenlong1, DING Xiaojun1   

  1. 1 School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China;
    2 School of Economics and Management, Tsinghua University, Beijing 100084, China
  • Received:2018-07-11 Online:2019-04-15 Published:2019-02-22
  • Contact: Feng YU,Aiqin ZHOU E-mail:yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn

摘要:

萌是对一系列由视觉感知的婴儿外貌或行为特征的概括性描述。本文在厘清萌与可爱关系的基础上, 对萌的维度做了进一步区分, 即除了幼萌以外, 萌还可能包含趣萌、听觉萌、嗅觉萌等其他维度。目前关于人们对萌的感知是否存在个体差异这一问题仍然存在争论, 而萌之载体的多样性则已经得到广泛认同。通过对一系列实证研究的回顾, 本文认为萌的后果主要体现在认知(如诱发脆弱性、天真等推断)、情感(如积极情绪、同情和柔情)和行为(如注意和关怀)三个方面。未来研究可进一步探讨萌的维度及其与道德的关系问题。

关键词: 萌, 可爱, 拟人化, 道德, 消费

Abstract:

Cuteness is usually defined descriptively as a range of visually perceived physical and behavioral infantile features. Recent research suggested that cuteness might not be limited to visual infant characteristics, but could also be found in funny designs, positive sounds and smells. While the generalization of cuteness has been universally acknowledged, whether there are individual differences in cuteness perceptions is still controversial. In addition, cuteness can evoke a set of cognitive, affective and behavioral consequences. Future research might be mainly conducted on dimensions of cuteness, as well as the relationship between cuteness and morality.

Key words: cuteness, anthropomorphism, morality, consumption

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