ISSN 0439-755X
CN 11-1911/B

Acta Psychologica Sinica ›› 2024, Vol. 56 ›› Issue (9): 1190-1209.doi: 10.3724/SP.J.1041.2024.01190

• Special Issue on Prosocial Behavior (Part Ⅰ) • Previous Articles     Next Articles

Online ‘donation cart’ effect: The impact of ‘donation cart’ on online charitable giving

ZHAO Yuanjie1,2, MO Zichuan3, MA Jingjing1,2()   

  1. 1National School of Development, Peking University, Beijing 100871, China
    2Women’s Leadership Research Centre, Peking University, Beijing 100871, China
    3International School of Business & Finance, Sun Yat-sen University, Zhuhai 519082, China
  • Published:2024-09-25 Online:2024-06-25
  • Contact: MA Jingjing, E-mail:


Key words: individual giving, online giving, decision difficulty, consistency motive, preference for consistency