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ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社

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    25 December 2022, Volume 54 Issue 12 Previous Issue    Next Issue

    Reports of Empirical Studies
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    Reports of Empirical Studies
    The forward testing effect in spatial route learning
    MA Xiaofeng, LI Tiantian, JIA Ruihong, WEI Jie
    2022, 54 (12):  1433-1442.  doi: 10.3724/SP.J.1041.2022.01433
    Abstract ( 3332 )   HTML ( 136 )  
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    The forward testing effect describes how testing previously learned material could improve participants long-term memory for later learning of new material when continuously exposed to various information. This has been verified using different language materials. However, the effect of forward testing on spatial path learning requires further study.

    This study selected 112 participants randomly and conducted two experiments to explore the forward test effect of visuospatial route learning in different directions in the same scene (Experiment 1). Further, it investigated the forward test effect of visuospatial route learning in various settings (Experiment 2). The spatial route information memory method was adopted based on the extensive experimental procedure formed by the forward test effect. Through a sequence of sites in a virtual route setting, participants were required to comprehend and recollect the structures that passed on the route. Furthermore, the exercise ended with a sequential recall test. A total of 52 participants were randomly assigned to the test and repeated study groups in Experiment 1. Eight common landmark buildings, such as hospitals and schools, were selected to form four different route information. After learning approximately 1~3 pieces of route information, the repeated study group re-learned the route information. Further, the test group recalled the order of the buildings passing through the route information as required. When learning about Route 4 regarding either the test condition or the re-learn condition, it was necessary to recall the order in which the route passed through buildings. The forward test effect of memorizing route information in different scenarios was explored in Experiment 2 with 60 participants. Unlike Experiment 1, the participants in Experiment 2 learned four different routes, each containing a different building. The experimental procedure was the same as that used in Experiment 1.

    Experiment 1 showed that the recall accuracy of spatial path information in the test group was significantly higher than in that the repeated-learning group. Moreover, the active interference generated when recalling the fourth path information was considerably lower than that in the repeated-learning group. The results of Experiment 2 showed that there was a positive test effect for different scene background information. This further proves that the application background of the forward test effect in route-information learning was extensive. More importantly, by comparing the two experimental results horizontally, it was found that different interference levels of previous information have different effects on learning following new information. This is manifested in the difference in the interference rate caused by the difficulty of “isolation” among materials, including the trend that the correct rate decreases when the interference rate increases and the correct rate increases when the interference rate decreases. All of these directly reveal the forward direction-the importance of counteracting proactive interference in testing the effects.

    In summary, this study verified the existence of the forward test effect in the path learning of different directions in the same scene and the path learning in various settings. Extending the study of the forward testing effect on learning visuospatial path information will enrich the exploration of the forward testing effect in spatial memory. Additionally, this study found that different levels of interference from previously learned information affect the subsequent learning of new information. The findings provide direct experimental evidence for proactive interference reduction theory.

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    Effects of unitization on associative and item recognition: The “benefits-only” account
    LIU Zejun, GUO Chunyan
    2022, 54 (12):  1443-1454.  doi: 10.3724/SP.J.1041.2022.01443
    Abstract ( 1433 )   HTML ( 75 )  
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    It is widely accepted that unitization can promote familiarity-based associative recognition, but its effect on recognition of individual components remains unclear. A few studies have focused on this question and shown two different accounts: One is “benefits and costs” account which argues that unitization promote associative recognition at the cost of item recognition, the other is “benefits-only” account which holds that unitization can promote associative recognition without impairing item recognition. In the current study, we aimed to explore how unitization influence associative and item recognition.

    Twenty-nine participants took part in the study. To avoid fatigue effects, three study-test cycles were completed with a short break (2 min) in between. For each cycle, 96 word pairs were encoded at a rate of 4 s each, with a 900~1100 ms fixation cross between trials. Forty-eight word pairs were presented in compound word pairs (CW) and 48 word pairs were presented in non-compound word pairs (NCW). After a 2-min distracting phase, participants took part in an associative recognition test, in which 64 word pairs were presented: (1) CW-intact word pairs, (2) CW-rearranged word pairs, (3) NCW-intact word pairs, and (4) NCW-rearranged word pairs. In order to matched the level of unitzation between the studied and tested word pairs, two compound word pairs were rearranged into a new compound word pairs, and the same is true of non-compound word pairs. The remaining four words were used as old stimuli in item recognition test. After all three cycles are completed, participants then took part in an item recognition test. The item test was also divided into three cycles. For each cycle, 96 single words were presented: (1) Compound-old words, (2) Non-compound-old words, and (3) new words. In both associative and item recognition tests, participants were instructed to press the “F” if the word pairs or words had been learned at encoding and to press the “J” otherwise. Meanwhile, the EEG was recorded.

    First, the results showed higher level of unitization and faster RTs for compound word pairs than for non-compound word pairs at encoding. It indicated that the manipulation of unitization was effective in the current study. Second, concerning associative recognition, an enhanced recognition performance, with a larger familiarity-related FN400 effect and recollection-related LPC effect, was observed for compound word pairs than for non-compound word pairs. This results suggested that unitization could improve associative recognition performance through increasing the contribution of familiarity and recollection simultaneously. And finally, an equivalent item recognition performance between the two word pairs was found, despite the compound word pairs elicited a larger FN400 effect than the non-compound word pairs. This indicated that unitization did not impair the item recognition performance.

    In summary, the current study suggests that unitization not only facilitates associative recognition but also does not impair item recognition, supporting the “benefits-only” account. Importantly, familiarity can support associative recognition when the two items were unitized into a new presentation. This means that unitization is an effective strategy for improving associative memory, especially for groups with impaired recollection.

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    How state anxiety influences retrospective time duration judgment: Moderated mediating effect of cognitive appraisal and memory bias
    LIU Jingyuan, LI Hong
    2022, 54 (12):  1455-1466.  doi: 10.3724/SP.J.1041.2022.01455
    Abstract ( 3709 )   HTML ( 439 )  
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    People are influenced by their emotional state and confused by environmental stimuli in anxiety, which leads to the deviation of time duration judgment. In this article, three experiments were conducted to explore the influence of state anxiety on retrospective time duration judgment, and the moderated mediating effect of cognitive appraisal and memory bias.

    Experiment 1 investigated the effect of state anxiety on retrospective time duration judgment. Sixty college students participated and were randomly assigned to a high state anxiety group (n= 30, completed a procedure of anxious state induction) and a low state anxiety group (n= 30, completed a procedure of calm state induction). Then, the verbal estimation task was used to measure the retrospective time duration judgment. Experiment 2 investigated the mediating role of memory bias in the effect of state anxiety on retrospective time duration judgment through measuring memory by the free recall task. Experiment 3 investigated the moderated mediating effect of cognitive appraisal and memory bias through measuring cognitive appraisal by the visual analogue mood scales.

    The results showed that (1) State anxiety had an effect on retrospective time duration judgment, namely, the high state anxiety individuals overestimate the duration than the low state anxiety individuals. (2) Memory bias played a mediating role in the relationship between state anxiety and retrospective time duration judgment. (3) Cognitive appraisal moderated the mediation effect of memory bias on the influence of state anxiety on retrospective time duration judgment. Specifically, when the score of cognitive appraisal was low, memory bias played a mediating role in the influence of state anxiety on retrospective time duration judgment, while when the score of cognitive appraisal was high, memory bias did not play a mediating role in the influence of state anxiety on retrospective time duration judgment.

    Therefore, the effect of state anxiety on college students’ retrospective time duration judgment was a moderated mediating effect. The results reveal the internal process of the retrospective time duration judgment of anxious individuals, which can verify the attention gate model and enrich the explanatory perspective of anxiety influencing the retrospective time duration judgment through memory bias, and provide an important reference for improving the time deviation of anxious individuals through the adjustment of cognitive appraisal.

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    Sleep and the consolidation of perceptual and motor sequences in implicit learning
    SUN Peng, LI Xueqing, ZHANG Qingyun, SHANG Huaiqian, LING Xiaoli
    2022, 54 (12):  1467-1480.  doi: 10.3724/SP.J.1041.2022.01467
    Abstract ( 3036 )   HTML ( 191 )  
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    Implicit learning is integral to human cognition. It occurs during the learning phase (online periods) and the offline interval after the learning phase (offline periods). The process during the offline periods is referred to as consolidation, which means stabilization or enhancement of a memory trace even without additional practice after the initial acquisition. Some studies have preliminarily explored the effect of sleep on the consolidation of perceptual and motor sequences in implicit learning. However, these studies have failed to achieve a complete separation of motor sequences and perceptual sequences, thus leaving open the question of whether the sequence type moderates the effects of sleep on the consolidation of implicit sequence learning. In addition, previous studies of explicit learning have found that sequences with long length and high complexity were more likely to benefit from sleep than simple sequences, showing a sleep-based offline consolidation effect. Therefore, the question of whether the effect of sleep on offline consolidation of implicit learning of perceptual and motor sequences is moderated by sequence complexity remains unresolved.

    The present study addressed these issues through three experiments applying different sequence length levels and complexities using a modified version of the Serial Reaction Time (SRT) task, which allows independent manipulation of perceptual and motor sequences. Participants were instructed to press the corresponding key as quickly and accurately as possible according to which color of the target square was the same as that of the surrounding square. In the perceptual sequence group, the target square color followed a sequence, but the finger response orders were randomly assigned. The opposite was true for the motor sequence group. Subsequently, a prediction test was used to estimate the amount of possible explicit knowledge.

    Experiment 1 used a short six-element sequence with lower complexity and showed a more robust offline consolidation effect in the motor sequence group compared to the perceptual sequence group. However, sleep does not promote the offline consolidation of both sequences. In Experiment 2, a more complex sequence (sequence length 11) was used. The results showed that participants implicitly learned the motor sequence. In the motor sequence group, participants with sleep performed a better offline consolidation effect than those without sleep. However, participants neither implicitly acquired the sequence nor showed an offline consolidation effect in the perceptual sequence group. Participants performed a small or non-significant perceptual sequence learning effect in Experiments 1 and 2. Based on this result, the sleep-related offline consolidation of the perceptual sequence was further examined using a more simple sequence of length 4 in Experiment 3. The results showed that participants exhibited improvements in the performance of perceptual sequences learning, but no offline consolidation effect was observed in either group.

    The combined results of the three experiments showed that sleep does not promote the offline consolidation of perceptual sequences, regardless of the degree of difficulty. For motor sequences, the sequence learning effect significantly increased following sleep but not after waking when the sequence length was long and structural complexity was high. However, sleep-related offline improvements were absent when the sequence length was short. In conclusion, these results indicated that the offline consolidation of implicit sequence knowledge based on sleep is modulated by sequence type and sequence complexity.

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    Positive emotions enhance adaptability to contextual-cueing learning
    CHEN Xiaoyu, DU Yuanyuan, LIU Qiang
    2022, 54 (12):  1481-1490.  doi: 10.3724/SP.J.1041.2022.01481
    Abstract ( 5297 )   HTML ( 361 )  
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    Contextual cueing refers to the global properties of a context or scene used to search for specific objects and regions. Chun and Jiang (1998) found that in a visual search, the reaction time to repeated configurations was shorter than the reaction time to newly generated configurations. The benefit of repeated context-target association is widely known as the contextual-cueing effect, which indicates that the subject has learned the contextual association by which attention is guided to facilitate the searching. However, the learning of contextual cueing lacks adaptability. When the subject has learned a set of contexts, it is difficult to update a new target into existing contexts (re-learning) or to learn a new set of contexts (new-learning). Previous studies have shown that restarted learning processes can facilitate the learning of new context-target associations, while updating old contexts is associated with the scope of attention. Notably, positive emotions could broaden the scope of attention and break the cognitive fixation on old processes; therefore, it is possible to improve the adaptability of contextual-cueing learning via positive emotions.

    This study aimed to explore whether positive emotions could enhance the adaptability of contextual learning. To this end, we recruited a sample of 18 young adults with positive and neutral affective priming as experimental conditions and control conditions, respectively, which allowed us to explore the contextual-cueing effect under the conditions of re-learning and new-learning. It should be noted that contextual cueing was defined in operation as the reaction time to the newly generated configuration minus that to the repeated configuration.

    The experiment was divided into two phases: the learning phase and the switch phase. In the learning phase, the subjects learned a set of contextual cues. In the switch phase, with the contextual-cueing effect as the dependent variable, a repeated measures ANOVA was conducted with the emotional valence (positive versus neutral), the new contextual-cueing learning type (re-learning versus new-learning), and the time phase (early phase versus late phase).

    The results indicated that neutral emotions did not facilitate contextual-cueing learning irrespective of the new contextual-cueing learning type. However, positive emotion improved learning in the new-learning condition, in which the contextual-cueing effect was higher in positive emotions than in neutral emotions both in the late phase and the early phase, whereas the re-learning condition did not show any sign of a contextual- cueing effect above zero.

    This study indicates that positive emotions can improve the adaptability of contextual-cueing learning and that the underlying mechanism restarts learning processing, which fails to prevent an automatic retrieval of the old presentations caused by similarity. Therefore, it facilitates the learning of new contextual cueing but does not update learned contextual cueing.

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    Cognitive load and encoding methods affect prospective memory and its components in low achieving pupils in math
    CHEN Youzhen, ZHANG Manman, LIN Qiurong
    2022, 54 (12):  1491-1502.  doi: 10.3724/SP.J.1041.2022.01491
    Abstract ( 1901 )   HTML ( 142 )  
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    Prospective memory is the memory for executing future intentional behavior at a proper time or occasion. Successful execution of prospective memory includes both a prospective and a retrospective component. The prospective component refers to remembering to do something when a prospective cue is encountered, and the retrospective component is the retrieval of the content of the intention to be executed. Both the prospective and retrospective components are indispensable for the successful execution of prospective memory tasks. Low achieving pupils in math with normal intelligence performed poorly on prospective memory tasks relative to high achieving math pupils. Because a failure of prospective memory may underlie academic failure in low achieving pupils in math, it is important to identify the causes of poor prospective memory performance. This study addresses the question of whether implementation intention encoding improves prospective memory performance in low achieving pupils in math and whether its effects are localized to the prospective and/or the retrospective component?

    In this study, two experiments were conducted to explore the above questions. Experiment 1 used a prospective memory task that disassociated the prospective component and retrospective component. Thirty-eight (38) pupils were recruited. The study adopted a mixed design of 2 (ability group: low math achieving pupils, high math achieving pupils) × 2 (cognitive load of ongoing tasks: high, low) with the latter as a within-subjects variable. Experiment 2 investigated whether encoding conditions improved low math achieving pupils’ prospective memory. Sixty (60) low achieving pupils in math were recruited. The study adopted a mixed design of 2 (cognitive load of ongoing tasks: high, low) × 2 (encoding method: standard encoding, implementation intention encoding) with the latter as a between-subjects variable.

    The results of Experiment 1 showed that accuracy rates of prospective and retrospective components of low achieving pupils in math were significantly lower than that of high achieving pupils in math. In addition, pupils with low math achievement yielded significantly lower accuracy rates on the high cognitive load condition than that in the low cognitive load condition. No significant interaction emerged between ability group and cognitive load. The results of Experiment 2 replicated the above findings that significantly lower accuracy rates occurred in the high cognitive load than the low cognitive load condition. The results also showed that the accuracy rates for the prospective and retrospective components were significantly higher for the implementation intention encoding condition than those in the standard encoding condition. Additionally, the interaction between cognitive load and the encoding method was not significant.

    The results indicated that low achieving pupils in math performed worse on measures of prospective memory than high achieving pupils in math. The results also showed that regardless of cognitive load, implementation intention encoding improved the performance of low math achieving pupils' prospective memory performance by enhancing both the prospective and retrospective components.

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    Co-morbidity patterns of posttraumatic stress disorder and depressive symptoms: A network analysis of post-earthquake primary and secondary school students
    WANG Wenchao, YUAN Hao, WU Xinchun
    2022, 54 (12):  1503-1516.  doi: 10.3724/SP.J.1041.2022.01503
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    Post-traumatic stress disorder (PTSD) and depression have high rates of co-morbidity among primary and secondary school students who have experienced a major natural disaster. Some researchers have suggested that overlapping symptoms and dysphoria symptoms of PTSD contribute to co-morbidity, while others have attempted to explain the co-morbidity through a causal relationship between them. However, most of these studies have been based on the hypothesis of common causes, explaining co-morbidity at level of disorders or dimensions, while few studies have investigated patterns of the co-morbidity from the perspective of symptoms.

    The Child PTSD Symptoms Scale (CPSS) and Center for Epidemiologic Studies Depression Scale for Children (CES-DC) were administered to two samples of primary and secondary school students one year after the earthquake (Wenchuan earthquake, N = 2530, 47.0% males, Mage = 12.86, SD = 1.96; Ya'an earthquake, N = 723, 47.7% males, Mage = 13.40, SD = 2.29). Gaussian graphical models (GGM) and Bayesian hill climbing algorithms were used to describe patterns of the co-morbidity between PTSD and depression.

    Overlapping symptoms and emotional numbness were the bridging symptoms. Detachment and future- limited symptoms were bridge symptoms in DSM-IV, were not bridge symptoms in the absence of DSM-IV, and fear, startle response and hypervigilance symptom were bridge symptoms. DSM-IV inaccurately defines the boundaries of PTSD, while intrusion and avoidance symptoms are core symptoms of PTSD. Depressive symptoms were more likely to trigger PTSD symptoms, while intrusive symptoms triggered avoidance symptoms.

    The above findings were cross-validated in both Wenchuan and Ya'an samples, enhancing the generalizability of the findings and responding to the reproducibility crisis of psychological research. This enlightens clinical practitioners to prioritize the identification of bridging symptoms in the early assessment of clients who have suffered from traumatic events, in order to screen out clients at high-risk of co-morbid with depression. Secondly, the bridge symptoms should also be used as a breakthrough in the intervention process to develop intervention strategies. Finally, during the prognostic process, special attention should be paid to the recurrence of bridging symptoms to prevent the re-emergence of co-morbidity.

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    When expectation-maximization-based theories work or do not work: An eye-tracking study of the discrepancy between everyone and every one
    LIU Hong-Zhi, LI Xingshan, LI Shu, RAO Li-Lin
    2022, 54 (12):  1517-1531.  doi: 10.3724/SP.J.1041.2022.01517
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    Mainstream theorists in risky decision-making have developed various expectation-maximization-based theories with the ambitious goal of capturing everyone’s choices. However, ample evidence has revealed that these theories could not capture every individual’s (“every one’s”) actual risky choice as descriptive theories. Substantial research has demonstrated that people do not follow the logical process suggested by expectation-maximization-based theories when making risky choices but rather rely on simplifying heuristics. From our perspective, the possible reason why mainstream decision theorists did not abandon the framework of expectation is that these theorists never doubted the validity of the expectation rule as a descriptive rule in describing decision-making under risk. We believe that expectation-maximization-based theories may capture risky choices when individuals make decisions for everyone. However, whether these theories could capture risky choices when individuals make decisions for themselves cannot be taken for granted. We thus used an eye-tracking technique to explore whether a theory for everyone would work well for every one.

    A total of 52 college students participated in the experiment. Three risky choice tasks were conducted in the present study: a D-everyone task, a D-multiple task, and a D-single task. In the D-everyone task, participants were asked to choose the more optimal option out of two options under the assumption that their selection would be the final decision for everyone who was facing the same choice—that is, everyone would be subject to the same choice but could receive different outcomes. In the D-multiple task, participants were asked to choose between the two options under the assumption that their selection would be applied a total of 100 times. In the D-single task, participants were asked to choose between the two options under the assumption that their selection would be applied only once to themselves. The participants’ eye movements were recorded while they performed the tasks.

    Behavioral results revealed that, compared with the D-single task, participants selected more choices correctly predicted by EV and EU theories, and took a longer time to make a decision in the D-everyone and D-multiple tasks. Furthermore, eye movement measurements revealed the following. (1) The scanpath patterns of the D-everyone task and D-multiple task were similar but different from those of the D-single task. (2) The depth of information acquisition and the level of complexity of information processing in the D-everyone task and D-multiple task was higher than that in the D-single task. (3) The direction of information search in the D-everyone task and D-multiple task was more alternative-based than that in the D-single task. (4) The eye-tracking measures mediated the relationship between the task and the EV-consistent choice. In summary, behavioral and eye movement results supported our hypotheses that participants were likely to follow an expectation strategy in the D-everyone and D-multiple tasks, whereas they were likely to follow a heuristic/non- expectation strategy in the D-single task.

    We found that expectation-maximization-based theories could capture the choice of an individual when making decisions for everyone and for self in a multiple-play condition but could not capture the choice of an individual when making decisions for self in a single-play condition. The evidence for the discrepancy between everyone and every one, which was first reported in our study, implied that the possible reason why expectation-maximization-based theories do not work is that a default compatibility between the full set (everyone) and the subset (every one) does not exist. Our findings contribute to an improved understanding of the boundaries of expectation-maximization-based theories and those of heuristic/non-expectation models. Our findings may also shed light on the general issue of the classification of risky decision-making theories.

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    How goal framing and temporal distance influence the effectiveness of COVID-19 vaccine persuasion
    LIU Nan, AN Xinru, LI Aimei, LIU Pei, SUN Hailong
    2022, 54 (12):  1532-1547.  doi: 10.3724/SP.J.1041.2022.01532
    Abstract ( 2017 )   HTML ( 231 )  
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    Vaccines are crucial for controlling deadly diseases, and how to persuade people to get vaccinated has become a hot topic in enhancing public health benefits. One way to increase the vaccination rate is to raise public awareness of the importance of vaccines through advertising. As an effective and cost-friendly approach, goal framing has been widely used in vaccine advertising. However, the literature has mixed findings about whether positive or negative goal framing is more effective in persuading people to get vaccinated. The present study aims to investigate how temporal distance (present vs. future) interacts with different types of goal framing (positive vs. negative) in persuading people to get the COVID-19 vaccine. We hypothesized that negative goal framing is more persuasive when the advertising focuses on present outcomes, while positive goal framing is more effective when combined with future-focused outcomes. We further hypothesized that the inner mechanism is the intertemporal asymmetry of approach and avoidance motivation. More specifically, the avoidance motivation induced by a negative frame is stronger in the present, while the approach motivation induced by a positive frame is stronger in the future. The perceived risk of COVID-19 moderated this effect.

    Four studies were conducted to examine our hypotheses. Study 1 was conducted to preliminarily investigate how goal framing and temporal distance jointly influence willingness to get the COVID-19 vaccine. The aim of Study 2 was to verify the mediating effect of approach and avoidance motivation in a different advertising setting, as well as to rule out the potential mediators of the construal level and positive/negative emotions. In Study 3, we further tested the mediators by manipulating participants’ approach and avoidance motivation. Study 4 was a quasi-experiment in which we recruited participants from areas with different levels of COVID-19 risk to test how perceived risk moderated the interaction effect of goal framing and temporal distance.

    The results showed that a negative goal frame was more persuasive when combined with present-focused advertising, while a positive goal frame was more effective when combined with future-focused advertising (Study 1, N = 363). Avoidance motivation mediated the relationship between the goal frame and vaccine uptake in the present context, while approach motivation mediated the relationship between the goal frame and vaccine uptake in the future context (Study 2, N = 292). The results in Study 3 (N = 347) revealed that approach motivation priming increases the persuasiveness of the present-positive frame, while avoidance motivation priming increases the persuasiveness of the future-negative frame. COVID-19 risk also had an impact on the relationship between goal framing and temporal distance on vaccine uptake. When the COVID-19 risk was high, the difference in vaccine uptake between present-positive and present-negative conditions disappeared, while the future-positive frame was still more persuasive than the future-negative frame (Study 4, N = 423).

    In conclusion, the present study found an interactive effect of goal framing and temporal distance in persuading people to get the COVID-19 vaccine. Avoidance/approach motivation mediates the relationship between goal framing and vaccine uptake in the present/future temporal context. The perceived COVID risk further moderated the interaction effect. The present study contributes to both the framing and approach- avoidance motivation literature and sheds light on future practices in persuading people to get the COVID vaccine and promoting the uptake of other vaccines.

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    Subjective social class positively predicts altruistic punishment
    CHEN Sijing, YANG Shasha, WANG Hao, WAN Fenghua
    2022, 54 (12):  1548-1561.  doi: 10.3724/SP.J.1041.2022.01548
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    Altruistic punishment means that people privately bear the cost to punish norm violators, although the punishment yields no material gain. The positive effects of altruistic punishment on cooperation and norm maintenance are well documented and the possible mechanisms underlying these effects have also been widely tested. However, an important issue remains underexplored: Does people’s social background influence their altruistic punitive behavior? If yes, how? This article uses four studies to test the relationship between altruistic punishment and social class, the psychological mechanisms underlying the relationship, as well as the boundary conditions.

    Study 1 used the Chinese general social survey(2013) released by the National Survey Research Center at Renmin University of China to examine the relationship between altruistic punishment and social class. We selected two items as the dependent variables of Study 1 (D13: employees reported environmental pollution at their own cost; D23: employees retaliated against their foreign boss who insulted China). After screening the samples, a total of 4921 (for D13) and 4864 (for D23) valid data were obtained, respectively. Study 2 was a real-life event-based survey with 450 participants. In Study 2, we further investigated the relationship between social class and altruistic punishment under two forms (direct vs. indirect punishment). Study 3 was a 2 (social class: low/high) × 2 (punishment cost: low/high) between-participants design, and the main purpose was to demonstrate that punishment cost may play a moderating role in the process of how social class affects altruistic punishment. Based on the survey data, Study 4 proposed a conditional process model with belief in a just world as a mediating variable and punishment cost as a moderator variable, hereby providing an explanatory framework for the impact of social class on altruistic punishment.

    Study 1 showed that after controlling for educational attainment and annual income, participants’ subjective social class significantly positively predicts their altruistic punishment. Study 2 demonstrated that the above results hold in direct punishment, but not in indirect punishment. The results of Study 3 showed that when the punishment cost increases, punitive behavior decreases overall, but the downward trend is more pronounced for lower-class participants. The results of Study 4 further demonstrated that social class affects altruistic punishment indirectly mainly through belief in a just world when punishment cost is low, whereas social class directly affects altruistic punishment when punishment cost is high.

    To sum up, we have found evidence that upper-class (vs. lower-class) individuals are more willing to engage in altruistic punishment in economic games and real-life contexts, implying that in a modern society increasingly stratified along class lines, people’s social background should not be ignored in the research of altruistic punishment. In addition, the results of this article also prove that on the one hand, altruistic punishment is at least partly a non-strategic sanction, because one force that drives people to punish is to protect their just belief, and on the other hand cost-benefit based considerations are not completely absent in altruistic punishment.

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    Failed players, successful advertisements: Does showing the failure experience increase observers’ intention to try?
    LUAN Mo, LI Junpeng
    2022, 54 (12):  1562-1578.  doi: 10.3724/SP.J.1041.2022.01562
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    It is a common strategy of advertising to show pleasant experience of users, but the effect may be opposite on game advertising. Most games are based on the principle of competition, which makes the result of the game a key factor. Success or failure would not only affect the motivation of game players, but also affect the observers. However, there are few researches on investigating how observing others' failure influences individuals' willingness to try a task, especially in the context of game. Would observing the failure (vs. success) of others in the ads of game improve observers' intention to download the game? If yes, what are the underlying psychological mechanism and boundary conditions? Based on social comparison theory and competition theory, the current research explored the influence of observing others' failure on observers' download intention of the games, and the serial mediation model of downward social comparison and competitive motivation, as well as the moderating role of difficulty and the observers' trait competitiveness were discussed.

    Experiment 1 explored the main effect of game results on observers’ download intention. In Experiment 1A, each participant was required to watch an ad of game. We hypothesized that after observing the failure (vs. success) of others in game advertising, individuals show higher download intention. Experiment 1B tried to replicate the main effect in a real-world context. Experiment 2 measured downward social comparison and competitive motivation through another game ad. We hypothesized that the results of the game influence observers’ download intention through the serial mediator effect of downward social comparison and competitive motivation. In Experiment 3, we devised two levels in a same game that varied in their difficulty. We hypothesized that for simple tasks, observing failure facilitates observers’ download intention, whereas for difficult tasks, this effect would be weakened. Experiment 4 explored the moderating role of observers’ trait competitiveness through the same ad of Experiment 1A. We hypothesized that for individuals with a high level of trait competitiveness, observing failure facilitates their download intention, whereas for individuals with a low level of trait competitiveness, observing failure no longer has the edge.

    The results of Experiment 1 provided evidence for the influence of game results on download intention. When observing failure (vs. success), individuals showed higher download intention, which supported hypothesis 1. Experiment 2 replicated the main effect through another game advertising video. Results of Experiment 2 proved the serial mediator effect of downward social comparison and trait competitiveness in the impact of observing others’ failure on download intention, which confirmed hypothesis 2. Results of Experiment 3 suggested that when individuals were faced with difficult tasks, the effect of observing others’ failure was no longer significant. In other words, task difficulty played a moderating role between observing failure and download intention, which confirmed hypothesis 3 and further verified the mediating effect. Results of Experiment 4 supported that the observer's trait competitiveness played a moderating role between observing failure and observers’ download intention. Although observing others’ failure in game advertising improved observers' download intention as a whole, this effect still varied from person to person. For individuals with high trait competitiveness, observing the failure of others would lead to higher download intention. For individuals with low trait competitiveness, this effect was no longer present. Hypothesis 4 was supported.

    Taken together, based on the game advertising situation, these studies confirmed the positive effect of observing others' failure on observers’ behavior intention, and expanded the research on the impact of displaying failed product experience on advertising in the field of consumer behavior. The findings of the current research also added an alternative perspective to the social learning literature.

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