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   2012, Vol. 20 Issue (4) : 575-583     DOI:
研究前沿 |
Existing Evidence and Controversy of Subliminal Persuasion
CHEN Zhen-Zhen;CAI Wei;ZHENG Yong
(1 Center for Studies of Education and Psychology of Ethnic Minorities in Southwest China, Southwest University,
Chongqing 400715, China)
(2 College of Psychology, Southwest University, Chongqing 400715, China)
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Abstract  Subliminal persuasion refers to the use of subliminally presented stimuli, or messages presented to individuals beneath their level of conscious awareness, that are intended to influence their viewpoints, attitudes, or actions. Existing studies investigated the effect of subliminal persuasion from different perspectives, and resulted in a considerable controversy over whether subliminal persuasion actually works. The reasons of the controversy may lie in awareness, subliminal semantic activation, motivation and habit. Recent studies focus on exploring the key role which current motivation plays in this domain. For future studies, methods of promoting semantic activation and causing motivation should be improved, and the diversity of motivation categories should be mentioned. What’s more, the organic variable should be paid attention to, so as to explore new mechanisms.
Keywords subliminal persuasion      awareness      subliminal semantic activation      motivation      habit     
Corresponding Authors: ZHENG Yong   
Issue Date: 15 April 2012
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CHEN Zhen-Zhen
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CHEN Zhen-Zhen,CAI Wei,ZHENG Yong. Existing Evidence and Controversy of Subliminal Persuasion[J]. , 2012, 20(4): 575-583.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2012/V20/I4/575
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