Please wait a minute...
Advances in Psychological Science    2017, Vol. 25 Issue (8) : 1251-1260     DOI: 10.3724/SP.J.1042.2017.01251
Editor-In-Chief Invited |
 Cultural influences on individual risk perception: Cultural cognition theory’s explanation
 WANG Xinjian; ZHANG Huijuan; WU Di; LV Xiaokang
 (Department of Social Psychology, Nankai University, Tianjin 300350, China)
Download: PDF(488 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks     Supporting Info
Abstract   Cultural cognition theory aims to study risk perception differences related to culture factors at individual level. With this theoretical perspective, individual cultural worldview can be categorized into a two-dimensional matrix reflecting ‘group’ and ‘grid’. The ‘group’ dimension measures an individual preference for the social structures that encourage social bonds and cooperation versus those that encourage individual differences and competition. The ‘grid’ dimension reflects preferences for the structures that ensure role-based social stratification versus those that encourage equal opportunity. Along with this theoretical framework, cultural cognition scales has been developed to measure individual exact location in this two-dimensional matrix. Five mechanisms, which are identity protective cognition, biased assimilation, group polarization, cultural availability, cultural credibility and cultural identity affirmation, have been verified as supports to cultural cognition theory. Besides, in light of the affect heuristic theory, researchers also introduced cultural conflict meme as a mediating variable to develop the concrete model of cultural cognition theory. Further research will focus on the cross-cultural validation and indigenization of cultural cognitive scales, and try to explore effective public risk management strategies, based on the empirical research on specific risk factors.
Keywords risk perception      grip-group theory      cultural worldview      risk culture theory      cultural cognition theory     
  B849: C91  
Corresponding Authors: LV Xiaokang, E-mail:     E-mail: E-mail:
Issue Date: 25 June 2017
E-mail this article
E-mail Alert
Articles by authors
WANG Xinjian
ZHANG Huijuan
LV Xiaokang
Cite this article:   
WANG Xinjian,ZHANG Huijuan,WU Di, et al.  Cultural influences on individual risk perception: Cultural cognition theory’s explanation[J]. Advances in Psychological Science, 2017, 25(8): 1251-1260.
URL:     OR
[1] YANG Qing, BI Chongzeng, LI Lin, HUANG Xiting.  Self-uncertainty: Concepts, structures, and theories[J]. Advances in Psychological Science, 2017, 25(6): 1012-1024.
[2] XIANG Peng; GENG Liuna; ZHOU Kexin; CHENG Xiao. Adverse effects and theoretical frameworks of air pollution: An environmental psychology perspective[J]. Advances in Psychological Science, 2017, 25(4): 691-700.
[3] LI Kai; GUO Yongyu; YANG Shenlong. Public risk perception of terror attacks[J]. Advances in Psychological Science, 2017, 25(2): 358-369.
[4] LI Aimei; TAN Lei; SUN Hailong; Xiong Guanxing; Pan Jiyang. The effect of sleep deprivation on risky choice: A dual-process models approach[J]. Advances in Psychological Science, 2016, 24(5): 804-814.
[5] LI Bin; XU Fuming; WANG Wei; ZHANG Hui; LUO Hanbing. Decision Making Processing and Individual Differences: The Perspective of Fuzzy-trace Theory[J]. Advances in Psychological Science, 2015, 23(2): 316-324.
[6] ZHANG Hui;XU Fuming;LI Bin;LUO Hanbing;ZHENG Qiuqiang. Risk Perception Based on Climate Change[J]. Advances in Psychological Science, 2013, 21(9): 1677-1685.
[7] Chen Yi-Wen;Ma Ji-Wei. E-commerce Consumers Purchase Decision and Its Influencing Factors[J]. , 2012, 20(1): 27-34.
[8] Zhang Shuoyang,Chen Yiwen,Wang Erping. RISK PERCEPTION IN CONSUMER PSYCHOLOGY[J]. , 2004, 12(02): 256-263.
Full text



Copyright © Advances in Psychological Science
Support by Beijing Magtech