Please wait a minute...
Advances in Psychological Science    2017, Vol. 25 Issue (6) : 1069-1076     DOI: 10.3724/SP.J.1042.2017.01069
Regular Articles |
 Red is more sexy: Factors and evolutional process
 ZHANG Tengxiao1; HAN Buxin2,3
 (1 Department of Psychology, School of Social and Behavioral Sciences, Nanjing University, Nanjing 210023, China) (2 Key Laboratory of Mental Health, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) (3 University of Chinese Academy of Sciences, Beijing 100049, China)
Download: PDF(407 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks     Supporting Info
Guide   
Abstract   Studies on psychological effect of colors have focused on the red-sex effect in the past decade. The red color may enhance sexual attractiveness in certain interpersonal context, which is mediated by gender and mate value. This can be mainly interpreted with the moderating effect of motivation. Based on the studies of zoology and psychology, this paper considers the red-sex effect as an adaptation generated from evolutional process and strengthened by culture. Future investigations should overcome the existing limitations on methodology, explore the influence of motivation, color attributes, and spatial-temporal features, as well as promote the application of the red-sex effect on products design.
Keywords  red-sex effect      sexual attractiveness      motivation      evolution     
ZTFLH:     
  B849:C91  
Fund: 
Corresponding Authors: HAN Buxin, E-mail: hanbx@psych.ac.cn     E-mail: E-mail: hanbx@psych.ac.cn
Just Accepted Date: 27 April 2017  
Service
E-mail this article
E-mail Alert
RSS
Articles by authors
ZHANG Tengxiao
HAN Buxin
Cite this article:   
ZHANG Tengxiao,HAN Buxin.  Red is more sexy: Factors and evolutional process[J]. Advances in Psychological Science, 2017, 25(6): 1069-1076.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2017.01069     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2017/V25/I6/1069
[1] GAO Fan, WANG Pei.  The relationship among the individual self, the relational self and the collective self: Based on the motivational and cognitive perspectives[J]. Advances in Psychological Science, 2017, 25(7): 1208-1217.
[2] WANG Tong; YANG Qing; HUANG Xiting. The double-edged effect and mechanism of episodic future thinking on goal attainment[J]. Advances in Psychological Science, 2017, 25(5): 846-856.
[3] YANG Xiaoli; LIU Xiaoxiao; BAI Baoyu. The psychological effects of body height and the mechanisms[J]. Advances in Psychological Science, 2017, 25(5): 857-865.
[4] YANG Weixing; ZHANG Mingliang; LI Hongxia; YANG Yalin; SI Jiwei. Evolutionary evidences of primitive mathematics ability in human beings[J]. Advances in Psychological Science, 2017, 25(5): 810-824.
[5] SU Jinlong; SU Yanjie. The psychological effects of mating motive[J]. Advances in Psychological Science, 2017, 25(4): 609-626.
[6] PAN Zhe; GUO Yongyu; XU Buxiao; YANG Shenlong. Agency, Communion and their relationship in personality research[J]. Advances in Psychological Science, 2017, 25(1): 99-110.
[7] GAO Shuang; ZHANG Xiangkui. A meta-analysis on effects of praise on children’s intrinsic motivation[J]. Advances in Psychological Science, 2016, 24(9): 1358-1367.
[8] ZHANG Dongmei; LU Haidong; ZU Yatong. Expertise reversal effect from a cognitive load perspective[J]. Advances in Psychological Science, 2016, 24(4): 501-509.
[9] LIU Chen-Ling; WANG Yun. Client Motivation: An Integration of Theory and Practice in Counseling and Psychotherapy[J]. Advances in Psychological Science, 2016, 24(2): 261-269.
[10] JING Yaqin; HE Siqi; HE Jinbo; ZHOU Lingling; LI Jing. The Biological Basis of Social Anxiety: Evidence of Physiology, #br# Inheritance and Evolution[J]. Advances in Psychological Science, 2015, 23(8): 1418-1427.
[11] YANG Ying; KOU Yu. Individuals’ Well-Being in Prosocial Interaction: The Role of Autonomy[J]. Advances in Psychological Science, 2015, 23(7): 1226-1235.
[12] CHEN Rui; ZHENG Yuhuang. The Evolved Ovulation Cycle: Fluctuating Reproduction Motivation and Behavior[J]. Advances in Psychological Science, 2015, 23(5): 836-848.
[13] XIA Mu; LI Xueliu; LI Hong;Yang Ke. The Relationship between Left Frontal and Approach Motivation Process[J]. Advances in Psychological Science, 2015, 23(5): 815-821.
[14] LIN Zhenchao; WANG Yan. Life History Theory: An Evolutionary Perspective on Human Development[J]. Advances in Psychological Science, 2015, 23(4): 721-728.
[15] WU Gao; YANG Dongtao. Turnover under the Background of Boundaryless Career: Refocus on Employees as Decision-makers[J]. Advances in Psychological Science, 2015, 23(2): 289-302.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
Copyright © Advances in Psychological Science
Support by Beijing Magtech