“林间慢板”：音乐节奏如何影响个体的亲环境行为

doi:10.3724/SP.J.1041.2026.0698

摘要/Abstract

摘要： 作为音乐最基本的元素之一, 音乐节奏影响着人们的情感体验与认知反应, 但关于音乐节奏如何影响个体的亲环境行为, 当前仍效应未知且原因不明。文章系统考察了“林间慢板”关联效应及其对亲环境行为的影响。具体而言, 研究1通过机器学习和二手数据建模, 在GoFundMe众筹平台数据中发现了慢节奏音乐与环保众筹项目支持行为之间的正相关关系; 研究2采用激励兼容设计, 证实了播放慢节奏(vs. 快节奏)音乐时个体更多选择环保产品; 研究3A、研究3B和研究3C共同探讨了自然联结性在音乐节奏对亲环境行为中的中介效应, 即慢节奏(vs. 快节奏)音乐通过增强个体的自然联结感(即“林间慢板”关联), 进而正向驱动了亲环境行为; 研究4则验证了自然元素音轨的调节效应, 即当接入自然元素音轨时, 音乐节奏效应消失; 研究5和研究6分别考察了绿色价值观和城市化倾向的边界条件, 发现慢节奏音乐对亲环境行为的积极作用随着绿色价值观的降低与城市化倾向的提高而减弱。文章不仅丰富了音乐营销、亲环境行为以及环境心理学相关的理论知识, 同时为促进亲环境行为参与提供有益参考。

关键词: 音乐节奏, 亲环境行为, 自然联结性, 绿色消费

Abstract: As one of the most fundamental elements of music, music tempo influences people’s emotional experiences and cognitive responses. However, the effect of music tempo on individuals’ pro-environmental behavior remains underexplored, with both its effects and underlying mechanisms still unclear. Drawing on associative learning theory, the current research systematically examined the impact of music tempo on pro-environmental behavior.
Across eight studies, this paper employed multiple approaches, including secondary data, an incentive-compatible paradigm, and online/offline behavioral experiments, to test how and when slow-paced (vs. fast-paced) music impacts pro-environmental behavior. To this end, we proposed and examined the following assumptions: 1) slow-tempo (vs. fast-tempo) music promotes individuals’ pro-environmental behavior; 2) nature connectedness plays a mediating role in this relationship, such that slow-tempo (vs. fast-tempo) music enhances individuals’ nature connectedness, which in turn increases pro-environmental behavior; 3) the presence or absence of audio tracks with natural elements moderates the effect—specifically, slow-tempo (vs. fast-tempo) music positively impacts pro-environmental behavior when such tracks are not introduced, but the core effect is weakened or even eliminated when they are introduced; 4) green values act as a moderator, meaning that the positive effect of slow-tempo (vs. fast-tempo) music on pro-environmental behavior diminishes as individuals’ green values scores decrease; 5) urbanization tendency serves as a moderator, such that the positive effect of slow-tempo (vs. fast-tempo) music on pro-environmental behavior diminishes as individuals’ urbanization tendency increases.
To enhance the generalizability of the research findings, we employed multiple cross-situational indicators of pro-environmental behavior across sub-studies, including crowdfunding behavior for environmental projects, actual choices of eco-friendly products, willingness to participate in recycling activities, attitudes toward environmental brands, and relative preferences for eco-friendly products. Specifically, Study 1, which employed machine learning and secondary data modeling, identified a positive correlation between slow-tempo music and support for environmental crowdfunding projects, based on data from the GoFundMe website. Adopting an incentive-compatible design, Study 2 confirmed that individuals are more likely to choose pro-environmental products when exposed to slow-tempo music (vs. fast-tempo music). Moreover, Studies 3A and 3B collectively explored the mediating role of nature connectedness in the relationship between music tempo and pro-environmental behavior: slow-tempo (vs. fast-tempo) music enhances individuals’ connectedness to nature (i.e., the “adagio in the woods” association), which in turn positively drives pro-environmental behavior. Furthermore, Study 4 verified the moderating effect of audio tracks with natural elements: when such tracks are introduced, the impact of music tempo on pro-environmental behavior disappears. Study 5 further examined the boundary condition of green values, revealing that the positive effect of slow-tempo music on pro-environmental behavior weakens as individuals’ green values decrease. Finally, Study 6 tested the moderating role of urbanization tendency, such that the positive effect of slow-tempo music on pro-environmental behavior weakens as individuals’ urbanization tendency increases.
Taken together, the current research not only enriches theoretical knowledge in the fields of music marketing, pro-environmental behavior, associative learning theory, and environmental psychology but also provides practical insights for promoting engagement in pro-environmental behavior and fostering a harmonious relationship between humans and nature.

Key words: music tempo, pro-environmental behavior, connectedness to nature, green consumption

陈斯允, 程梅子, 熊继伟, 房心怡, 吴来安. (2026). “林间慢板”：音乐节奏如何影响个体的亲环境行为. 心理学报, 58(4), 698-724.

CHEN Siyun, CHENG Meizi, XIONG Jiwei, FANG Xinyi, WU Laian. (2026). Adagio in the woods: How does music tempo impact individual pro-environmental behavior?. Acta Psychologica Sinica, 58(4), 698-724.

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