ISSN 0439-755X
CN 11-1911/B

心理学报 ›› 2014, Vol. 46 ›› Issue (9): 1347-1354.doi: 10.3724/SP.J.1041.2014.01347

• 论文 • 上一篇    下一篇



  1. (1华南师范大学心理应用研究中心/心理学院, 广州 510631) (2广东金融学院法律系, 广州 510520)
  • 收稿日期:2013-12-11 出版日期:2014-09-25 发布日期:2014-09-25
  • 通讯作者: 莫雷, E-mail:
  • 基金资助:

    全国教育科学规划课题“未成年人心态不良犯罪及其法律矫治措施研究” (批准号:EBA110324)资助; 国家自然科学基金人才培养项目(项目号:J1310031)项目。

Effect of Signature on Honesty and Morality

LI He1; MO Lei1; LUO Qiuling1; MO Ran2; YU Mengxia1; LI Peixin1; ZHONG He1   

  1. (1 Center for Studies of Psychological Application; South China Normal University; Guangzhou 510631; China) (2 Department of Law; Guangdong University of Finance; Guangzhou 510520; China)
  • Received:2013-12-11 Published:2014-09-25 Online:2014-09-25
  • Contact: MO Lei, E-mail:


探讨签名的位置以及是否预告签名信息对个体诚实行为的影响, 同时探究不同承诺形式对个体道德行为的调节作用, 从而揭示签名对个体道德行为影响的机制。实验1比较不同签名的位置与是否预告签名信息两种条件下, 被试在有奖抛掷骰子的游戏中的诚实性表现。结果发现, 当游戏前告知需要签名时, 签名位置对被试的诚实行为没有显著影响; 而在游戏前不告知需要签名时, 上位签名的被试比下位签名的被试更倾向于做出诚实行为。实验2比较口头承诺方式与签名方式对个体诚实行为的影响, 结果发现, 口头承诺与上位签名均能促使个体做出诚实行为。结果表明, 签名对个体道德行为的影响, 是通过启动个体的自我认同感而实现的; 签名位置的效应, 实际上是由于启动的时段不同造成; 同时, 通过口头承诺的方式, 同样可以启动个体的自我认同感, 从而促进其实施道德行为。

关键词: 签名, 启动, 自我认同感, 诚实度, 道德感


Handwritten signature is commonly used for identity purpose in our daily life. Much research has suggested that personality, self-esteem and social status have significant effects on the size of signature. Nevertheless, whether signature position and prior awareness of signature modulate individual’s behavior is still an open question. Here, two experiments were conducted to investigate the influence of signature on ethical behavior. Experiment 1 was conducted to examine the effects of signature position and prior awareness of signature on honesty. 123 subjects participated in the experiment. It consisted of three phases: pre-task phase, task phase and post-task phase. In the pre-task phase, all participants were asked to learn 30 moral words. Then, they performed a color judgment task. In the task phase, subjects were instructed to play a dice game, in which they threw a six-sided dice by pressing a key. Each subject had five chances and the total scores (preset to 12 for all subjects) were calculated by adding the five scores. Before the dice game, half of subjects were informed that they had to sign their names to ensure honesty after the dice game, while another half were not informed. After this game, participants were told that the higher points they threw the higher reward they would get. Participants were asked to report their total scores and sign their names on an answer sheet. Half of them signed on the top (top-signature group), while another half signed their on the bottom (bottom-signature group). Subjects were considered as cheating if their self-reported scores were higher than 12. The percent of cheating was calculated for each condition. In the post-task phase, subjects performed a recognition task on moral words. Results showed that signature position had significant effects on honesty for subjects without prior notification of signature, but not for subjects with prior notification of signature. Specifically, the top-signature group behaved more honestly (i.e., reporting higher scores) than the bottom-signature group in the dice game if they did not know the requirement of signature, while there were no differences between the two groups if they knew the requirement of signature. Furthermore, subjects who lied in the dice game remembered less positive words than those who behaved honestly. Experiment 2 was conducted to examine whether the ways of commitment (i.e., handwritten signature and verbal promise) modulate the effect of commitment on ethical behavior. Similar to Experiment 1, subjects performed the color judgment task and the dice game in Experiment 2. Subjects were randomly assigned into three conditions: handwritten signature condition, verbal promise condition, and no-commitment condition. The three conditions only differed in the way of commitment they made. In addition to the total scores, subjects were asked to report the time spent in the dice game. They were told that they would get more reward if they spent more time in the dice game. Cheating was assessed using the following two indices: percentage of cheating based on self-reported scores and self-reported time spent in the dice game. Results showed that subjects in the handwritten signature condition and those in the verbal promise condition behaved more honestly (i.e., smaller percentage of cheating and shorter self-reported time) than those in the no-commitment condition. There were no significant differences between subjects in the handwritten signature condition and those in the verbal promise condition. Taken together, results from the two experiments suggest that both signature and verbal promise make people behave more honestly by priming the individual’s self-identity.

Key words: signature, prime, identity, honesty, ethics