中国消费者价格容忍度的特点

心理学报 ›› 2004, Vol. 36 ›› Issue (05): 593-600.

中国消费者价格容忍度的特点

王霞，赵平，王高，刘佳

清华大学经济管理学院，北京 100084

收稿日期:2003-09-16 修回日期:1900-01-01 发布日期:2004-09-30 出版日期:2004-09-30
通讯作者: 王霞

Characteristics of Chinese Customers’ Price Tolerance

Wang Xia, Zhao Ping, Wang Gao, Liu Jia

(School of Economics and Management, Tsinghua University, Beijing, 100084)

Received:2003-09-16 Revised:1900-01-01 Online:2004-09-30 Published:2004-09-30
Contact: Wang Xia

摘要/Abstract

摘要： 运用多维线性模型，对我国消费者对不同产品价格涨落的容忍态度进行了研究。研究对象为26384名购买过各类产品的消费者。结果表明：（1）消费者对不同产品的价格容忍度不同，对日用消费品的价格容忍度较高，对耐用消费品的价格容忍度相对较低；（2）消费者的年龄和受教育程度对价格容忍度有负向的影响，消费者的年龄和受教育程度越高，对产品的价格容忍度越低；（3）男性消费者的价格容忍度高于女性消费者，女性消费者对价格较为敏感。

关键词: 价格容忍度, 人口统计变量, 多维线性模型

Abstract: Using hierarchical linear model, this paper investigates the characteristics of Chinese customer’s price tolerance. The subjects were 26384 customers who had bought and used the products in the particular time of periods. The results shows that there was significant variation of the customer’s price tolerance on different products, and the effect of customer’s age and education level on price tolerance was negative, the price tolerance of male customers were much more than the female customers.

Key words: price tolerance, demographic variable, hierarchical linear model

中图分类号:

C939: F27

王霞，赵平，王高，刘佳. (2004). 中国消费者价格容忍度的特点. 心理学报, 36(05), 593-600.

Wang Xia, Zhao Ping, Wang Gao, Liu Jia. (2004). Characteristics of Chinese Customers’ Price Tolerance. , 36(05), 593-600.