用模糊数学方法预测商品喜爱度的实验性探索

心理学报 ›› 1986, Vol. 18 ›› Issue (1): 45-51.

用模糊数学方法预测商品喜爱度的实验性探索

金志成;何艳茹;程子娟;王东异

东北师范大学 ,东北师范大学 ,东北师范大学 ,东北师范大学

出版日期:1986-03-25 发布日期:1986-03-25
通讯作者: 金志成

FORECAST OF DEGREE OF PREFERENCE FOR COMMODITIES BY USING FUZZY MATHEMTICS

Jin Zhicheng;He Yanru;Cheng Zijuan;Wang Dongyi Northeast Normal University

Published:1986-03-25 Online:1986-03-25

摘要/Abstract

摘要： 本研究是一种运用模糊数学方法来预测商品喜爱度的实验性探索。从实验一中取得被试对一种商品的单维评价[R′_(ji)]和综合评价[B_j],然后根据导出权数集[A_i]。从实验二中取得被试对另一种同类商品的单维评价[R″_(ji)],然后与[A_i]加权,就预测出第二种同类商品的综合喜爱度[B_j]。经验证,此种预测是可行的。并且它比其它预测方法更准确,更简便。

关键词: NULL

Abstract: The present study is an experimental exploration of the feasibilityof applying fuzzy mathematics forecasting the degree of preference forvarious commodities. The subjects' one-dimensional evaluation [R'_(ji)] and comprehensiveevaluation [B_j] for a certain commodity was obtained from experimentI. Then, the weight set [Ai] was derived from B_j=?[Ai·R_(ji)]. The subjects' one-dimensional evaluation[R"_(ji)] for another commodityof the same kind was obtained from experiment Ⅱ. Then, the weight ofone-dimensional evaluation [R"_(ji)] with [Ai] was obtained so that thesubjects' comprehensive degree of preference[Bj] for the second commo-dity could be forecasted. The experimentation proved that the procedure was feasible andmore precise and simpler than other methods.

Key words: NULL

金志成,何艳茹,程子娟,王东异. (1986). 用模糊数学方法预测商品喜爱度的实验性探索. 心理学报, 18(1), 45-51.

Jin Zhicheng,He Yanru,Cheng Zijuan,Wang Dongyi Northeast Normal University. (1986). FORECAST OF DEGREE OF PREFERENCE FOR COMMODITIES BY USING FUZZY MATHEMTICS. , 18(1), 45-51.

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