ISSN 0439-755X
CN 11-1911/B

心理学报 ›› 2015, Vol. 47 ›› Issue (1): 108-118.doi: 10.3724/SP.J.1041.2015.00108

• 论文 • 上一篇    下一篇



  1. (1陕西师范大学心理学院暨陕西省行为与认知心理学重点实验室, 西安 710062) (2中山大学心理学系, 广州 510275)
  • 收稿日期:2014-03-07 出版日期:2015-01-26 发布日期:2015-01-26
  • 通讯作者: 周国梅, E-mail:
  • 基金资助:


The Influence of Facial Attractiveness and Personality Labels on Men and Women’s Mate Preference

WANG Yuqing1; YAO Pengfei2; ZHOU Guomei2   

  1. (1 School of Psychology, Shaanxi Normal University, Xi’an 710062, China) (2 Department of Psychology, Sun Yat-sen University, Guangzhou 510275, China)
  • Received:2014-03-07 Online:2015-01-26 Published:2015-01-26
  • Contact: ZHOU Guomei, E-mail:


通过对征婚启事、婚姻统计资料等的分析发现相貌、身材对于男性择偶重要, 能力、资源和个性等对于女性择偶重要。本研究运用实验法进一步探讨了面孔吸引力、人格标签及其交互对于大学生理想择偶偏好的影响。研究结果表明:(1)对于漂亮异性, 男性与其成为情侣的意愿显著高于女性; 而对于不漂亮的异性, 男性与其成为情侣的意愿明显低于女性。(2)对于积极词汇标签下的异性, 女性与其成为情侣的意愿显著高于男性; 而对于消极词汇标签下的异性, 女性与其成为情侣的意愿显著低于男性。(3)与消极词汇标签比较, 积极词汇标签使被试更愿意与其成为情侣, 但这种意愿的提高在相对漂亮的面孔上表现得更加明显。(4)大五人格的五个维度对择偶意愿都有影响, 影响力依次为尽责性、随和性、开放性、情绪稳定性和外倾性。女性更喜欢外向的男性, 但女性是否外向对男性择偶无影响。研究结果为理解择偶行为的性别差异提供了实验性证据。

关键词: 面孔吸引力, 大五人格标签, 性别差异, 择偶


As a complex social, cultural and psychological phenomenon, mate selection has in recent years become a hot research topic in both psychology and sociology. Some studies have found that when it comes to mate selection, physical attractiveness of a romantic partner such as appearance, figure are more important to men than they are to women while ability, resources and personality of a romantic partner show an opposite pattern. However, this view has recently been challenged by researchers who propose that a partner’s physical attractiveness may be as important to women as it is to men (Eastwick, Eagly, Finkel, & Johnson, 2011; Eastwick & Finkel, 2008; Fisman, Iyengar, Kamenica, & Simonson, 2006). Choosing a lover is an important and complicated issue that deserves further study with experimental investigation. The present study manipulated the degree of face attractiveness and personality traits. We evaluated the partner choices made by both men and women. As for face attractiveness and personality traits, people think that beautiful people have more positive qualities, and their unique characteristics or qualities can get more favorable perception (Lorenzo, et al, 2010). On the other hand, people who have positive qualities are often judged as more beautiful (Gross, Crofton, 1977). To understand the influence of facial attractiveness and personality labels on men and women’s mate, we included the two independent variables in one experiment and examine their interactive effects on men and women's mate preferences. Chinese male faces and female faces along with Big-Five personality information materials were presented to 30 female students and 30 male students for rating of attractiveness and desirability as a lover (only for opposite-sex photos) .The results showed as that: (1) When seeing a photo of a beautiful opposite-sex face, men were more willing to have her as a lover than women. (2) Those people whose photos were labeled with positive personality were more likely chosen as lovers by women. (3) Compared with those labeled with negative personality, photos with positive personality were more likely to be chosen as lovers and such likelihood was clearly increased when the photos were more beautiful. (4) All five dimensions of Big-Five personalities influenced mate preferences of men and women, with the power gradually decreasing from conscientiousness, agreeableness, openness, emotional stability to extroversion. While women preferred extrovert men, whether or not women were extrovert had no effect on men’s mate preferences. These findings provide further evidence for understanding sex differences in mate selection.

Key words: facial attractiveness, Big-Five personality labels, sex differences, mate selection