ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

Advances in Psychological Science ›› 2026, Vol. 34 ›› Issue (10): 1733-1748.doi: 10.3724/SP.J.1042.2026.1733

• Conceptual Framework • Previous Articles     Next Articles

Driving mechanisms and impacts of stretch goals: An AI-enabled perspective

CHENG Jialin1, LI Jinsong2()   

  1. 1 School of Economics and Management, Zhejiang Sci‐Tech University, Hangzhou 310018, China
    2 College of Business, Shanghai University of Finance and Economics, Shanghai 200433, China
  • Received:2025-11-15 Online:2026-10-15 Published:2026-07-20
  • Contact: LI Jinsong E-mail:jsongli@mail.shufe.edu.cn

Abstract:

As artificial intelligence (AI) is increasingly adopted and deployed in enterprises, many teams are moving away from traditional goal-setting methods. In AI-enabled contexts, they are instead using stretch goals to stimulate employee and team creativity. However, the emergence of such goals in AI-enabled settings and their effects on creativity remain underexplored and lack empirical testing. Accordingly, this study aims to: (1) uncover how stretch goals emerge in AI-enabled settings; (2) draw on socio-technical systems theory to examine the mediating role of individual exploratory learning between stretch goals and individual creativity, as well as the moderating role of perceived AI usefulness; (3) draw on the same theory to test the mediating role of human-AI collaboration between stretch goals and team creativity, along with the moderating role of human-AI role clarity; and (4) verify the application of the formation mechanism and impact effects of stretch goals. The core conclusions derived from the “environmental stimuli → goal setting → employee behavioral outcomes” framework are then applied to practical scenarios, offering a reference for enterprises seeking to enhance individual and team creativity. The findings aim to fill the research gap concerning stretch goals in AI-enabled contexts and guide managers in leveraging AI to overcome constraints typically associated with stretch goals.

Key words: stretch goal, artificial intelligence, human-AI cooperation, creativity

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