Abstract: At present, studies on voice behavior mostly focus on its antecedents, while less on its cognitive formation mechanism. Voice behavior is considered closely related with individual cognitive activities pertaining to its triggering mechanism, process decision-making mechanism and advice expressing mechanism. By analyzing the cognitive factors which affect the employees’ voice behavior, the study attempted to put forward the whole model of cognitive mechanism, and then pointed out the direction of the further relevant researches.

Key words: voice behavior, organizational citizenship behavior, cognitive influencing factor, psychological mechanism