ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2014, Vol. 22 ›› Issue (9): 1467-1474.doi: 10.3724/SP.J.1042.2014.01467

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The Relationship between Warmth and Competence in Social Cognition

ZUO Bin; DAI Taotao; WEN Fangfang; TENG Tingting   

  1. (Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education; School of Psychology, Central China Normal University, Key Laboratory of Human Development and Mental Health of Hubei Province,Wuhan 430079, China)
  • Received:2013-12-20 Online:2014-09-15 Published:2014-09-15
  • Contact: ZUO Bin, E-mail:


The two fundamental dimensions of social cognition are warmth and competence. The special relationship between warmth and competence may be a positive relationship suggested by halo effect, or a negative relationship suggested by compensation effect and innuendo effect, or an orthogonal relationship affected by many factors. The perceiver factors, the characteristics of target, the relationship between perceiver and target as well as the external environment could influence the relationship between warmth and competence. The internal mechanism of different type of relationships is unclear in current study, which is the root cause of the dispute. In order to slove this dispute, we should further discussed the internal mechanism of warmth and competence in the future, take more cross-cultural comparison study, and further explore the influence factors of the relationship to build a relationship model of warmth and competence.

Key words: warmth, competence, halo effect, compensation effect, innuendo effect