ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2006, Vol. 14 ›› Issue (6): 932-937.

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Theories of Mere Exposure Effect

Zhang Lirong;Guan Yijie;Wang Yong

  

  1. Center for Social and Economic Behavior, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China

    Center for Social and Economic Behavior, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China

  • Received:2006-02-09 Revised:1900-01-01 Online:2006-11-15 Published:2006-11-15
  • Contact: Guan Yijie

Abstract: The Mere Exposure Effect (MEE) means the mere exposure of stimulus can arouse positive evaluation. The concept of MEE was firstly defined by Zajonc in 1968. After that, a growing number of researches have been conducted to address this field. This paper introduces the definition of MEE, the studies on the influencing factors, the relationship between the stimulus exposure and affective evaluation, and the theories about MEE. Some problems in the current theoretic research are also discussed

Key words: Mere Exposure Effect (MEE), frequency, affective response

CLC Number: