ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

   

The Impact of Dynamic Advertising Presentation on Consumer Comparative Decision-Making: The Effect of zoom effect

  

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  • Received:2025-12-28 Revised:2026-01-12 Accepted:2026-01-16