ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2013, Vol. 21 ›› Issue (4): 626-636.doi: 10.3724/SP.J.1042.2013.00626

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The Influencing Factors of Subliminal Semantic Priming Effects

WU Shanshan;TAN Jinfeng;WANG Lijun;CHEN Antao   

  1. (Faculty of Psychology, Key Laboratory of Cognition and Personality (Ministry of Education), Southwest University, Chongqing, 400715, China)
  • Received:2012-06-08 Online:2013-04-15 Published:2013-04-15
  • Contact: CHEN Antao

Abstract: The subliminal semantic priming effects refer to the facilitated processing of target words when they proceeded by a semantically and associatively related prime word, even when the primes were presented subliminally. Subliminal semantic priming has its instability and is easily affected by various types of factors. The influencing factors include external and internal factors. The external factors are task, stimuli materials, procedure and so on. The internal factors are attention, task set, intentions and expectations. Firstly, the histories of subliminal semantic priming studies were reviewed and the paradigm and methods for testing awareness were introduced briefly. Then, the article focused on discussing and summering its influencing factors. Further research could be explored from optimizing paradigms, enhancing the study of brain mechanism and developing the theories.

Key words: unconscious, subliminal semantic priming, spreading priming model, central processing, attentional sensitization model