心理科学进展 ›› 2026, Vol. 34 ›› Issue (6): 932-952.doi: 10.3724/SP.J.1042.2026.0932 cstr: 32111.14.2026.0932
收稿日期:2025-09-08
出版日期:2026-06-15
发布日期:2026-04-17
通讯作者:
郝日艳, E-mail: haoriyan@stumail.nwu.edu.cn基金资助:
LI Chunqing, HAO Riyan(
), LIU Wei
Received:2025-09-08
Online:2026-06-15
Published:2026-04-17
摘要:
随着数字化与智能化技术的迅速发展, 人机协同构成的营销与体验生态发生了深刻变化。不同于以人为中心的传统客户体验, 人机共生体验(Human-machine Symbiosis Experience, HSX)作为新兴互动模式, 强调人与机器的相互作用及其所涌现的能力, 具有提升用户体验、优化企业决策与促进社会福利的潜力, 在推动经济发展与改善民生中意义重大。因此, 在万物互联、实时交互的数字生态中, 如何创造更高的用户价值成为亟需解决的问题。围绕HSX的动态过程, 本研究拟分三个层面展开探讨:研究1聚焦概念与测量, 系统梳理HSX的内涵、维度与结构特征, 开发相应测量工具; 研究2关注形成机理, 从智商与情商双维度协同的视角揭示HSX的涌现机制与演化规律, 并提出阶段性演化模型; 研究3着眼于作用机制与效果, 实证检验HSX在积极与消极结果上的双螺旋效应, 并探讨其边界条件。研究将不仅为企业开展基于HSX的营销战略和智能应用提供实践启示, 也为政府推进“人工智能+”行动和数字生态治理提供重要的理论支撑。
中图分类号:
李纯青, 郝日艳, 刘伟. (2026). 人机共生体验的形成机制与作用效果. 心理科学进展 , 34(6), 932-952.
LI Chunqing, HAO Riyan, LIU Wei. (2026). The formation mechanism and effectiveness of the human-machine symbiotic experience. Advances in Psychological Science, 34(6), 932-952.
| 来源 | 定义 | 情景 |
|---|---|---|
| 机器人(Robots) | ||
| Jörling et al., | 信息技术是一种物理的体现, 通过高度自主地执行物理和非物理任务来提供定制服务 | 自主产品(汽车、加热器和割草机) |
| Tsai et al., | 为实现人类工作自动化而创造的人造工人 | 各种情景(概念) |
| Winfield | 一种能够感知环境并有目的地在环境中或环境中采取行动的人工设备; 一种具体的人工智能; 或一种能够自主完成有用工作的机器 | 各种情景(概念) |
| 人−机团队(Human−Robot Team/s) | ||
| Hoffman & Breazeal, | 人和机器人在任务上协作, 共享相同的工作空间和对象 | 太空任务 |
| Breazeal et al., | 人类和机器人维持并共同致力于共同的任务目标 | 各种情景 |
| Gombolay et al., | 研究人员将有效的机器人队友定义为允许人类在飞行中选择自己的动作和动作时机, 动态预测和适应这些决定, 并支持人类感觉自然的流体互动 | 工业制造 |
| Mirowska & Arsenyan | 将人工智能(AI)代理与人类团队成员结合以完成任务 | 各种情景 |
| 人机协作(Cobots) | ||
| Pauliková et al., | Cobot =与人工操作员协同工作的机器人设备; 在一个共同的工作空间中与人类共存, 并与他们一起执行所需的任务 | 工业制造 |
| Javaid et al., | 协作机器人一词通常被称为Cobot, 指的是机器人和人类之间的伙伴关系 | 工业制造 |
| Djuric et al., | Cobot (来自协作和机器人)是一种旨在在共享工作空间中与人类进行物理交互的机器人 | 工业制造 |
| Liu, Wang et al., | 协作机器人(Cobots)是与人类共享工作场所, 无需安全隔离, 辅助完成各类任务, 适配中小企业小批量生产的机器人 | 工业制造 |
| Bassi et al., | 人类与协作机器人(Cobots)在共享工作空间中, 共同开展任务并结合体力或认知努力的协作形式 | 工业制造 |
表1 机器人、人−机团队和人机协作的说明性定义
| 来源 | 定义 | 情景 |
|---|---|---|
| 机器人(Robots) | ||
| Jörling et al., | 信息技术是一种物理的体现, 通过高度自主地执行物理和非物理任务来提供定制服务 | 自主产品(汽车、加热器和割草机) |
| Tsai et al., | 为实现人类工作自动化而创造的人造工人 | 各种情景(概念) |
| Winfield | 一种能够感知环境并有目的地在环境中或环境中采取行动的人工设备; 一种具体的人工智能; 或一种能够自主完成有用工作的机器 | 各种情景(概念) |
| 人−机团队(Human−Robot Team/s) | ||
| Hoffman & Breazeal, | 人和机器人在任务上协作, 共享相同的工作空间和对象 | 太空任务 |
| Breazeal et al., | 人类和机器人维持并共同致力于共同的任务目标 | 各种情景 |
| Gombolay et al., | 研究人员将有效的机器人队友定义为允许人类在飞行中选择自己的动作和动作时机, 动态预测和适应这些决定, 并支持人类感觉自然的流体互动 | 工业制造 |
| Mirowska & Arsenyan | 将人工智能(AI)代理与人类团队成员结合以完成任务 | 各种情景 |
| 人机协作(Cobots) | ||
| Pauliková et al., | Cobot =与人工操作员协同工作的机器人设备; 在一个共同的工作空间中与人类共存, 并与他们一起执行所需的任务 | 工业制造 |
| Javaid et al., | 协作机器人一词通常被称为Cobot, 指的是机器人和人类之间的伙伴关系 | 工业制造 |
| Djuric et al., | Cobot (来自协作和机器人)是一种旨在在共享工作空间中与人类进行物理交互的机器人 | 工业制造 |
| Liu, Wang et al., | 协作机器人(Cobots)是与人类共享工作场所, 无需安全隔离, 辅助完成各类任务, 适配中小企业小批量生产的机器人 | 工业制造 |
| Bassi et al., | 人类与协作机器人(Cobots)在共享工作空间中, 共同开展任务并结合体力或认知努力的协作形式 | 工业制造 |
| 概念 | 定义 | 适用情境 | 侧重点 | 来源 |
|---|---|---|---|---|
| 客户体验 | 用户在与产品、服务或品牌互动过程中形成的整体感知与评价 | 任何涉及产品、服务或品牌的互动情境 | 侧重用户的整体感知、满意度、期望与实际体验的差距 | Becker & Jaakkola, |
| 客户AI体验 | 用户与AI系统之间的互动及体验, 关注AI如何满足客户的需求和提供价值 | AI在客户服务中的应用, 主要用于提高服务效率和质量 | 聚焦AI技术在满足用户需求中的功能性与效果 | Puntoni et al., Li, Hao et al., |
| AI支持的客户体验 | 通过AI技术支持的客户体验, 通常是AI为客户提供个性化服务、推荐等功能 | AI驱动的个性化服务、推荐或客户交互平台 | 侧重技术功能的应用和服务质量, 提升效率 | Ameen et al., |
| 智能体验共创 | 用户与智能技术共同创造的体验过程, 用户在其中提供反馈或数据, 技术根据这些信息优化服务 | 用户与智能技术共同参与创造的体验, 强调反馈机制 | 聚焦于用户参与、数据反馈与技术的共同创造过程 | Roy et al., |
| 在线客户体验 | 用户在在线环境中与品牌、产品或服务互动的体验, 通常通过网站或应用程序进行 | 在线平台上, 如电商网站、在线服务平台的客户互动 | 强调虚拟平台中的交互便利性和效率, 通常不涉及深层次情感互动 | Bleier et al., |
| 智能客户体验 | 用户与智能产品、服务或系统的互动, 通常包含AI或自动化技术 | 智能产品或系统的互动环境, 如智能家居、智能客服等 | 聚焦AI或自动化技术如何提升用户体验, 技术驱动的功能性和便利性 | 任丽娜, |
| 技术服务体验 | 用户在接受技术支持和服务过程中所获得的体验, 通常包括技术故障排除、帮助和咨询等服务 | 技术支持环境, 如客户服务热线、技术维护、问题解决场景 | 关注技术支持和问题解决的效率, 功能性服务 | Prentice &Nguyen, |
| 人机协作体验 | 指人类与机器在任务层面进行合作, 人类与机器各自发挥专长, 在共同完成任务的过程中保持独立性, 强调功能性的互补性 | 主要适用于生产、工作场景以及任务导向的应用, 如自动化生产线、智能助手等 | 强调任务分工、合作效率与功能互补 | Crook, |
| 人机共生体验 | 人类与机器在深度协同与进化过程中产生的新属性和新能力 | 适用于情感交互较强的场景, 如智能家居、服务机器人、智能医疗助手等, 强调机器的学习与人类的共同演化 | 强调情感融合、认知互动、共同进化与相互依赖 | 本文提出 |
表2 人机共生体验与其他相似概念的区别与联系
| 概念 | 定义 | 适用情境 | 侧重点 | 来源 |
|---|---|---|---|---|
| 客户体验 | 用户在与产品、服务或品牌互动过程中形成的整体感知与评价 | 任何涉及产品、服务或品牌的互动情境 | 侧重用户的整体感知、满意度、期望与实际体验的差距 | Becker & Jaakkola, |
| 客户AI体验 | 用户与AI系统之间的互动及体验, 关注AI如何满足客户的需求和提供价值 | AI在客户服务中的应用, 主要用于提高服务效率和质量 | 聚焦AI技术在满足用户需求中的功能性与效果 | Puntoni et al., Li, Hao et al., |
| AI支持的客户体验 | 通过AI技术支持的客户体验, 通常是AI为客户提供个性化服务、推荐等功能 | AI驱动的个性化服务、推荐或客户交互平台 | 侧重技术功能的应用和服务质量, 提升效率 | Ameen et al., |
| 智能体验共创 | 用户与智能技术共同创造的体验过程, 用户在其中提供反馈或数据, 技术根据这些信息优化服务 | 用户与智能技术共同参与创造的体验, 强调反馈机制 | 聚焦于用户参与、数据反馈与技术的共同创造过程 | Roy et al., |
| 在线客户体验 | 用户在在线环境中与品牌、产品或服务互动的体验, 通常通过网站或应用程序进行 | 在线平台上, 如电商网站、在线服务平台的客户互动 | 强调虚拟平台中的交互便利性和效率, 通常不涉及深层次情感互动 | Bleier et al., |
| 智能客户体验 | 用户与智能产品、服务或系统的互动, 通常包含AI或自动化技术 | 智能产品或系统的互动环境, 如智能家居、智能客服等 | 聚焦AI或自动化技术如何提升用户体验, 技术驱动的功能性和便利性 | 任丽娜, |
| 技术服务体验 | 用户在接受技术支持和服务过程中所获得的体验, 通常包括技术故障排除、帮助和咨询等服务 | 技术支持环境, 如客户服务热线、技术维护、问题解决场景 | 关注技术支持和问题解决的效率, 功能性服务 | Prentice &Nguyen, |
| 人机协作体验 | 指人类与机器在任务层面进行合作, 人类与机器各自发挥专长, 在共同完成任务的过程中保持独立性, 强调功能性的互补性 | 主要适用于生产、工作场景以及任务导向的应用, 如自动化生产线、智能助手等 | 强调任务分工、合作效率与功能互补 | Crook, |
| 人机共生体验 | 人类与机器在深度协同与进化过程中产生的新属性和新能力 | 适用于情感交互较强的场景, 如智能家居、服务机器人、智能医疗助手等, 强调机器的学习与人类的共同演化 | 强调情感融合、认知互动、共同进化与相互依赖 | 本文提出 |
| 对比维度 | 人的体验 | 机器人的体验 | 人机组合的体验 |
|---|---|---|---|
| 主要文献 | Becker & Jaakkola, | 陈多闻, 汪姿君, | 邓士昌 等, |
| 体验定义 | 人的体验涉及个体的主观、内部响应(感觉、情感和认知)以及行为反应等, 由品牌或市场等刺激引发 | 机器人的体验指的是智能对象(如机器人)在与人类或其他对象互动时所展现出的属性、能力和表达角色 | 人机组合的体验是指在人机环境中, 人类与智能对象(如智能家居设备)互动时产生的体验, 这种体验是双方互动的结果 |
| 体验主体 | 人类个体 | 机器人/智能对象 | 人类与机器人的组合 |
| 体验来源 | 感官、知觉、情感、认知、社会互动 | 多模态数据捕获、算法逻辑映射与动态参数优化(Functional Agency/功能主体) | 人类与机器人的互动及其产生的新属性和能力 |
| 体验性质 | 基于意识和情感的主观体验 | 机器侧体验是系统在预设算法框架下对环境变化的响应记录, 是基于规则和逻辑的响应 | 结合了人类主观性和机器人响应性的复合体验 |
表3 人、机器和人机组合体验的区别与联系
| 对比维度 | 人的体验 | 机器人的体验 | 人机组合的体验 |
|---|---|---|---|
| 主要文献 | Becker & Jaakkola, | 陈多闻, 汪姿君, | 邓士昌 等, |
| 体验定义 | 人的体验涉及个体的主观、内部响应(感觉、情感和认知)以及行为反应等, 由品牌或市场等刺激引发 | 机器人的体验指的是智能对象(如机器人)在与人类或其他对象互动时所展现出的属性、能力和表达角色 | 人机组合的体验是指在人机环境中, 人类与智能对象(如智能家居设备)互动时产生的体验, 这种体验是双方互动的结果 |
| 体验主体 | 人类个体 | 机器人/智能对象 | 人类与机器人的组合 |
| 体验来源 | 感官、知觉、情感、认知、社会互动 | 多模态数据捕获、算法逻辑映射与动态参数优化(Functional Agency/功能主体) | 人类与机器人的互动及其产生的新属性和能力 |
| 体验性质 | 基于意识和情感的主观体验 | 机器侧体验是系统在预设算法框架下对环境变化的响应记录, 是基于规则和逻辑的响应 | 结合了人类主观性和机器人响应性的复合体验 |
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