ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2021, Vol. 29 ›› Issue (6): 1111-1121.doi: 10.3724/SP.J.1042.2021.01111

• 研究前沿 • 上一篇    下一篇

体验型消费和实物型消费的差异:研究方法及效应

陈坤瑜1, 王琦1, 王霞2, 邢采1()   

  1. 1中国人民大学心理学系
    2中国人民大学商学院, 北京 100872
  • 收稿日期:2020-10-27 出版日期:2021-06-15 发布日期:2021-04-25
  • 通讯作者: 邢采 E-mail:cxing@ruc.edu.cn
  • 基金资助:
    国家自然科学基金面上项目(71873133);国家自然科学基金面上项目(71872172)

The difference between experiential and material consumption: Research methods and effects

CHEN Kunyu1, WANG Qi1, WANG Xia2, XING Cai1()   

  1. 1Department of Psychology, Renmin University of China, Beijing 100872, China
    2School of Business, Renmin University, Beijing 100872, China
  • Received:2020-10-27 Online:2021-06-15 Published:2021-04-25
  • Contact: XING Cai E-mail:cxing@ruc.edu.cn

摘要:

体验型消费是指以获得一种体验为目的的消费行为, 而实物型消费为以获得某种实质物品为目的的消费行为, 以往研究发现这两种不同的消费类型在消费者心理以及行为的多个维度上的影响都存在差异。本文首先回顾了过往研究所采用的研究方法并整理为如下三类:对消费类型的操纵方法、消费类型偏好的测量方法以及非实验研究方法。并从心理与行为两个角度, 梳理了体验型消费和实物型消费影响的差异。未来研究需进一步关注影响不同消费类型的前因变量, 充分利用新兴数据获取方式、关注不同消费类型的模型建构和内部维度, 以及体验型消费可能存在的“阴暗面”。

关键词: 体验型消费, 实物型消费, 研究方法, 心理作用, 行为作用

Abstract:

Experiential consumption refers to the consumption behavior with the purpose of obtaining an experience, while material consumption refers to the consumption behavior with the purpose of obtaining a kind of material goods. Previous studies found that these two different types of consumption have many different effects across different fields. Our study summarizes major research paradigms, assessment tools and research approaches used in past studies. Besides, differences in psychological and behavioral effects of these two types of consumption across different domains were summarized. Future research may pay more attention to the antecedents and internal dimensions of different consumption types, emphasize model construction, consider using search engine query data, and examine the possible “dark side” of experiential consumption.

Key words: experiential consumption, material consumption, research methods, psychological effect, behavioral effect

中图分类号: