ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2006, Vol. 14 ›› Issue (3): 433-437.

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产品类别与网上购物决策过程的关系

张茉,陈毅文   

  1. 中国科学院心理研究所，北京 100101
  • 收稿日期:2005-09-16 修回日期:1900-01-01 出版日期:2006-05-15 发布日期:2006-05-15
  • 通讯作者: 陈毅文

Relationship between Product Classification and Online Shopping Decision-Making Process

Zhang Mo,  Chen Yiwen   

  1. Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China
  • Received:2005-09-16 Revised:1900-01-01 Online:2006-05-15 Published:2006-05-15
  • Contact: Chen Yiwen

PDF (PC)

3057

被引次数

159

摘要： 产品的分类方法有很多，在网络购物环境中，应用较广的是将产品分为搜索产品、体验产品和信任产品；在传统购物环境中，应用较广的是将产品分为日用品、选购品和特殊产品。文献的研究结果表明，消费者在网上购买不同类别的产品时，网上购物决策过程中的信息搜索、网上购物意愿和偏好等行为存在着许多不同之处，文章对此进行了详细的介绍，并对今后的研究方向提出了建议

关键词: 网上购物, 产品类别, 购物意愿, 决策过程

Abstract: The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given

Key words: online shopping, product classification, shopping intention, decision-making process

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