ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2010, Vol. 18 ›› Issue (4): 646-654.

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禀赋效应的心理机制及其影响因素

刘腾飞; 徐富明; 张军伟; 蒋多; 陈雪玲   

  1. 华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室, 武汉 430079
  • 收稿日期:2009-10-16 修回日期:1900-01-01 出版日期:2010-04-15 发布日期:2010-04-15
  • 通讯作者: 徐富明

The Psychological Mechanism and Influential Factors of Endowment Effect

LIU Teng-FEI; XU Fu-Ming; ZHANG Jun-Wei; JIANG Duo; CHEN Xue-Ling   

  1. School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China
  • Received:2009-10-16 Revised:1900-01-01 Online:2010-04-15 Published:2010-04-15
  • Contact: XU Fu-Ming

PDF (PC)

5982

被引次数

29

摘要： 禀赋效应是指个体在拥有某物品时对该物品的估价高于没有拥有该物品时的估价的现象。这一现象在行为经济学中普遍存在。禀赋效应的研究范式包括经典研究范式与物物交换范式。禀赋效应的心理机制主要包括损失规避与查询理论。禀赋效应的影响因素主要包括认知角度、动机、情绪、交易物品的特征、研究设计的选择等。未来的研究需要从禀赋效应的适用条件、产生根源、研究范式的改进等方面进一步探讨。

关键词: 禀赋效应, 损失规避, 查询理论

Abstract: Endowment effect refers to a phenomenon that people sometimes demand much more to give up an object of their own than they are, or would ever be, willing to pay to acquire the very same object. This phenomenon is universal in behavioral economics. This paper introduced the concepts and research paradigms of endowment effects, including the classical paradigm and barter trade paradigm, and elaborated two psychological mechanism of endowment effect, namely, loss aversion and query theory. Then the paper came to some influential factors of endowment effect, including motivation, emotions, object’s character, and study design characteristics. Finally, the issues deserved further research were also outlined, such as the origin and applied conditions of endowment effect.

Key words: endowment effect, loss aversion, query theory