关键词: 手工制作, 工匠精神, 感知独特, 心理所有权, 消费者行为

Abstract: While standardized industrial products have become the dominant force in the market, there has been an unexpected surge in the popularity of handmade products among consumers. However, the existing literature on handmade is scattered across multiple disciplines, including management, art and sociology, with conflicting conclusions and an inability to explain the emerging phenomenon of handmade under the empowerment of new technologies. The theoretical framework of the handmade effect includes the definition, classification, and impact of handmade. The psychological mechanisms of the handmade effect are categorized into perceived nature, perceived uniqueness, perceived quality, perceived effort, perceived love, and psychological ownership from the cognitive and affective dimensions. Furthermore, the handmade effect is influenced by factors such as product attributes, consumption contexts, and consumer characteristics. Future research could focus on the impact of new technologies, such as artificial intelligence, on the definition and categorization of handmade, as well as on the negative impacts of handmade and how to address them.

Key words: handmade, spirit of craftsmanship, perceived uniqueness, psychological ownership, consumer behavior