ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2022, Vol. 30 ›› Issue (6): 1205-1215.doi: 10.3724/SP.J.1042.2022.01205

• 研究构想 • 上一篇    下一篇


杜晶晶, 王涛, 郝喜玲(), 冯婷婷   

  1. 安徽财经大学工商管理学院, 蚌埠 233030
  • 收稿日期:2021-10-04 出版日期:2022-06-15 发布日期:2022-04-26
  • 通讯作者: 郝喜玲
  • 基金资助:

The formation and development of entrepreneurial opportunities in the digital ecosystem: A social capital-based inquiry

DU Jing-jing, WANG Tao, HAO Xi-ling(), FENG Ting-ting   

  1. School of Business Administration, Anhui University of Finance and Economics, Bengbu 233030, China
  • Received:2021-10-04 Online:2022-06-15 Published:2022-04-26
  • Contact: HAO Xi-ling


数字创业浪潮方兴未艾, 机会属性变化引起的数字创业机会形成与变化规律尚未被揭示。本研究以数字生态系统作为研究情境, 分析创业者利用数字生态系统可供性积累的社会资本, 如何影响创业机会形成与发展。从机会的合意性维度和内容维度两方面解释创业机会的变化规律, 考察创业者认知监控与新创企业数字化程度对这一路径的调节作用。本研究拓展社会资本理论在数字创业背景下的应用, 深化数字生态系统中的创业机会研究, 有助于指导创业者利用数字平台开展“破坏性创造”, 提升机会识别质量和效率, 促进创业生态系统建设。

关键词: 数字生态系统, 社会资本, 创业机会, 机会集, 机会信念


In the era of the digital economy, new organizational forms such as bilateral and multilateral platforms, online communities, and ecosystems have emerged and upended mainstream theories of innovation management by calling into question fundamental assumptions and arguments. The new context also challenges the paradigm of “the individual-opportunity nexus” in entrepreneurial research. While existing research from the ecosystem perspective usually focuses on clusters at the macro-level or the meso-level, it tends to overlook micro-level actors, or small and medium-sized enterprises and their entrepreneurial activities as complementors on platforms. Meanwhile, the distribution, as well as the exploitation of entrepreneurial opportunities, have also changed due to the affordance of digital technology, leaving a gap in our knowledge on the mechanisms of opportunity creation and exploitation by new ventures that tap into resources available in the ecosystem.
This study, therefore, develops the theoretical framework of “digital ecosystem characteristics-social capital-entrepreneurship opportunities” based on social capital theory as well as the affordance theory. Curious to understand how enterprises in a digital ecosystem can use ecosystem resources to accumulate social capital, this study measures the new characteristics of network behavior and relationship behavior of startups in a digital ecosystem with the three constructs of social capital, i.e., structural capital, relational capital and cognitive capital. This paper also explores the effects of social capital on the formation of opportunity beliefs of entrepreneurs under the desirability dimension of opportunities, which illustrates the startup process of how entrepreneurs transform “idea” into “action”. In addition, borrowing from the constructs of opportunity sets and opportunity portfolios from entrepreneurial research, the effects of social capital on the development of opportunity sets are also tested in the scale-up process. Finally, the moderating effects of the above paths are investigated from the cognitive monitoring of entrepreneurs and the digitization degree of new ventures.
The theoretical contributions of this paper are as follows: First, this paper extends the application of social capital theory in the context of digital entrepreneurship, adding to our knowledge on entrepreneurial opportunities. Second, new characteristics of entrepreneurial opportunities in the context of digital entrepreneurship are revealed through the measurement of “opportunity belief” and “opportunity set” in the digital ecosystem. Third, the boundary conditions of“the individual-opportunity nexus” are further clarified by the matching of entrepreneurs and opportunities in the digital ecosystem.

Key words: digital ecosystem, social capital, entrepreneurial opportunities, opportunity set, opportunity belief