关键词: 企业家, 民族特性, 行为特征, 回族

Abstract: The article have put forward entrepreneur national characteristics theory and entrepreneur behavior social mental theory into empirical research. The article broke through the traditional theories of entrepreneurial action, which have the occupation characteristic research paradigm of the entrepreneur and entrepreneur behavior characteristics with the single dimension structure of the market competition spirit. From the study of the commercial cultural characteristics, it has constructed entrepreneur behavior characteristics of two dimensional model of structure, developed the comparative study in Han people and Hui people of the entrepreneurs behavior traits and the research on the performance evaluation of entrepreneur in the Hui’s nationality act. The project can be extended entrepreneur behavior theory research, promoted the academic circle of our country minority business culture, pay attention to entrepreneur behavior research, and amplify the theory of organizational behavior and ethical theory, etc. At the same time, the research has a high application potential in which has reconstructed Chinese ethnic commercial civilization to our country in the transition period from the business culture of minority ethnic groups, promoted the entrepreneur specially minority entrepreneurs growing up, developed the role of entrepreneurs in the economic construction and social progress fully, promoted economic prosperity and enhanced the industrial enterprise performance in minority ethnic characteristics and so on.

Key words: entrepreneur, national characteristic, behavior characteristic, Hui nationality