Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective
YE Weiling1, XU Su1(), ZHOU Xinyue2
1College of Business, Shanghai University of Finance and Economics, Shanghai 200433, China 2School of Management, Zhejiang University, Hangzhou 310058, China
YE Weiling, XU Su, ZHOU Xinyue. (2024). Impact of repeated two-syllable brand names on consumer ethical responses in different moral contexts: A mind perception theory perspective. Acta Psychologica Sinica, 56(5), 650-669.