Figure 1. The Effect of Food Flavor on Purchase Intentions Toward Products Recommended by Different Advertising Appeals.Note: Error bars represent mean ± 1 standard error (SE).

Figure 2. The Mediating Role of Psychological Sense of PowerNote: * p < 0.05, ** p < 0.01, *** p < 0.001. All path coefficients in the mediation analyses are unstandardized regression coefficients. bmod represents the coefficient of the interaction term between the mediator and the moderator in predicting the dependent variable. W = 0 indicates a warmth appeal; W = 1 indicates a competence appeal.