ISSN 0439-755X
CN 11-1911/B

Acta Psychologica Sinica ›› 2021, Vol. 53 ›› Issue (3): 259-272.doi: 10.3724/SP.J.1041.2021.00259

• Reports of Empirical Studies • Previous Articles     Next Articles

“You were what you eat”: Food-gender stereotypes and their impact on evaluation of impression

ZUO Bin, DAI Yuee, WEN Fangfang(), GAO Jia, XIE Zhijie, HE Saifei   

  1. School of Psychology, Center for Studies of Social Psychology, Central China Normal University, Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, Wuhan 430079, China
  • Received:2019-09-18 Published:2021-03-25 Online:2021-01-27
  • Contact: WEN Fangfang
  • Supported by:
    National Social Science Foundation major project(18ZDA331);later funded project of National Social Science Foundation(20FSHB003)


Food plays an important role in social life, endowed with cultural and gender connotations. We used two studies to explore ex-plicit and implicit food-gender stereotypes and their influence on person evaluation (i.e., perceived warmth and competence). Study 1 examined the presence of explicit and implicit food-gender stereotypes using nomination, self-reports, and semantic priming para-digms. The results demonstrated participants held explicit food-gender stereotypes that the male preferred masculine food, and the female preferred feminine food, and female participants hold implicit food-gender stereotypes. In Study 2, we used situational ex-periment and implicit relational assessment procedure to measure participants’ evaluation of the stereotype-(in)consistent targets’ warmth and competence. Results showed that participants implicitly elevated the warmth trait of the stereotype-inconsistent male target.

Key words: food-gender stereotype, implicit association test, semantic priming paradigm, implicit relational assessment, warmth-competence, impression