Please wait a minute...
   2011, Vol. 19 Issue (3) : 449-458     DOI:
研究前沿 |
Application of Scents in Marketing
QING Ying-Di;GAO Jin-Jin;CHEN Yi-Wen
(1 Institute of psychology, Chinese Academy of Science, Beijing 100101, China)
(2 Graduate University of the Chinese Academy of Sciences, Beijing 100049, China)
Download: PDF(227 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks    
Abstract  Scent marketing is a type of experiential marketing based on the relationship of scent, emotion, memory and behavioral decision. In recent years, psychologists and marketing researchers have been paying more attention to scent marketing, mainly focusing on its rationale, marketing effects and its interaction with other factors. The research proves the effective value of pleasant scents to extend customer in-store shopping time, improve product evaluation and enhance brand recognition. Future scent-marketing research should place more emphasis on the different olfactory psychological reactions.
Keywords scent marketing      marketing mode      olfactory psychology     
Corresponding Authors: CHEN Yi-Wen   
Issue Date: 15 March 2011
Service
E-mail this article
E-mail Alert
RSS
Articles by authors
QING Ying-Di
GAO Jin-Jin
CHEN Yi-Wen
Cite this article:   
QING Ying-Di,GAO Jin-Jin,CHEN Yi-Wen. Application of Scents in Marketing[J]. , 2011, 19(3): 449-458.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2011/V19/I3/449
No related articles found!
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
Copyright © Advances in Psychological Science
Support by Beijing Magtech