ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2010, Vol. 18 ›› Issue (10): 1574-1579.

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Time as Value in Behavioral Decision Making: A Comparison Between Time and Money

ZHANG Jun-Wei;XU Fu-Ming;LIU Teng-Fei;CHEN Xue-Ling;JIANG Duo   

  1. (1School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China)
    (2Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
  • Received:2010-01-03 Revised:1900-01-01 Online:2010-10-15 Published:2010-10-15
  • Contact: XU Fu-Ming

Abstract: Traditional economists suggested that time is money, while a number of studies have found the different conclusions over the past years. This paper first systematically compares time with money in behavioral decision making, such as risk preference of losses and gains, sunk cost effect, mental accounting and endowment effect. However, research concerning this topic is still in the infant stage, with more questions needing further exploration in the future. Finally, some limitations are discussed and the directions for future study are suggested.

Key words: time, money, behavioral decision making