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Advances in Psychological Science    2019, Vol. 27 Issue (12) : 2133-2140     DOI: 10.3724/SP.J.1042.2019.02133
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How to buy happiness? The effect of purchase type on happiness
YU Ying1(),JING Feng-Jie2,YANG Yan2
1 Department of Economic and Management, Huazhong Agricultural University, Wuhan 430070, China
2 Business School, East China University of Science and Technology, Shanghai 200237, China
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Abstract  

Some studies demonstrate that there is no significant relationship between purchase and well-being. Other studies, however, demonstrate that purchases can increase well-being depending on ‘how to buy’. For example, several studies have found that consumers derive more happiness from experiential purchase rather than material purchase and that there are boundary conditions. The present review study aims to (1) explore the underlying mechanisms of the ‘purchase type-well-being’-relationship from the perspectives of hedonic adaptation, social benefit, anticipative benefit, and unsymmetrical regret; (2) identify boundary conditions of the main effect from three aspects, namely, personal factors, situational factors, and the types of well-being; and (3) provide an outlook of the probable future research directions of this area.

Keywords material purchase      experiential purchase      eudaimonia      hedonia      well-being     
ZTFLH:  B849: F713.55  
Corresponding Authors: Ying YU     E-mail: yingyucky2@163.com
Issue Date: 21 October 2019
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Ying YU
Feng-Jie JING
Yan YANG
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Ying YU,Feng-Jie JING,Yan YANG. How to buy happiness? The effect of purchase type on happiness[J]. Advances in Psychological Science, 2019, 27(12): 2133-2140.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2019.02133     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2019/V27/I12/2133
购前 购后
个人层面 正面效价 ①预期利益视角 ②享乐适应视角
负面效价 ③非对称后悔视角
社会层面 正面效价 ④社会利益
  
  
  
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