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Advances in Psychological Science    2014, Vol. 22 Issue (6) : 1006-1015     DOI: 10.3724/SP.J.1042.2014.01006
Regular Articles |
Regional Difference and Cross-generational Change of Individualism
SU Hong;REN Xiaopeng
(1 Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) (2 University of Chinese Academy of Sciences, Beijing 100039, China)
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Individualism, as an important cultural dimension, was defined as a focus on self-independence, personal goals and personal achievements. Three general approaches to measure individualism were self-report, priming cultural frame and tangible cultural products outside the head. Recently, Climato- Economic Theory and Pathogen susceptibility Theory that account for individualism were developed. There were between- and within-culture differences in individualism, which within-culture differences (states, provinces, prefectures within-country) were emphasized. Just as individualism differs across regions, individualism changed over time within-culture. Trends appeared more individualistic in the form of generational change on the basis of big data and objective indicators. Future research should integrate various approaches to measure individualism.

Keywords individualism      independence      collectivism      regional difference      cross-generational change     
Corresponding Authors: REN Xiaopeng   
Issue Date: 15 June 2014
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SU Hong
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SU Hong,REN Xiaopeng. Regional Difference and Cross-generational Change of Individualism[J]. Advances in Psychological Science, 2014, 22(6): 1006-1015.
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