%A SU Hong;REN Xiaopeng %T Regional Difference and Cross-generational Change of Individualism %0 Journal Article %D 2014 %J Advances in Psychological Science %R 10.3724/SP.J.1042.2014.01006 %P 1006-1015 %V 22 %N 6 %U {https://journal.psych.ac.cn/xlkxjz/CN/abstract/article_3105.shtml} %8 2014-06-15 %X

Individualism, as an important cultural dimension, was defined as a focus on self-independence, personal goals and personal achievements. Three general approaches to measure individualism were self-report, priming cultural frame and tangible cultural products outside the head. Recently, Climato- Economic Theory and Pathogen susceptibility Theory that account for individualism were developed. There were between- and within-culture differences in individualism, which within-culture differences (states, provinces, prefectures within-country) were emphasized. Just as individualism differs across regions, individualism changed over time within-culture. Trends appeared more individualistic in the form of generational change on the basis of big data and objective indicators. Future research should integrate various approaches to measure individualism.