Please wait a minute...
Advances in Psychological Science    2013, Vol. 21 Issue (8) : 1347-1356     DOI: 10.3724/SP.J.1042.2013.01347
Conceptual Framework |
The Formation Mechanism of Eudaimonic Happiness during Customer Participation in Web 2.0 Environment
YAO Tang;ZHENG Qiuying;LI Huifan;QIU Qi;CAO Huarui;WU Ruilin
(1 School of Economics and Management, Beihang University, Beijing 100191, China) (2 School of Management, Beijing University of Chinese Medicine, Beijing 100029, China) (3International Business Institute, Nankai University, Tianjin 300457, China) (4 Business School, University of International Business and Economics, Beijing 100029, China) (5 Managemant School, Tianjin Normal University, Tianjin 300074, China) (6 Institute of Psychology and Behavior, Beihang University, Beijing 100191, China)
Download: PDF(275 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks    
Abstract  With the in-depth development of user interaction concept of Web 2.0, customers hope to participate in the value production and creation process with the aid of Internet, so that they can achieve eudainomic happiness, rather than hedonic happiness, through self-actualization and self-expression. Most of previous studies focus on economic benefits brought by customer participation, while few ones pay attention to the psychology mechanism and psychological benefits during customer participation process. Our project taking Internet as the background, starting from customer perspective, using multi-methods such as experiment and survey, and applying physical instruments (such as EEG, fMRI) to collect objective data of customer behavior and physiology, systematically explores customer psychological reaction and psychological benefits and constructs a dynamic psychology model of customer participation based on self-determination theory. Meanwhile, culture factors, site factors and individual factors are taken into accounts as moderators to the model. Research results are expected to help online companies get a deep understanding of the psychology mechanism of customer participation during value cocreation process with the aid of Internet, so that they can achieve core competitiveness through perfect cooperation with customers.
Keywords eudaimonic happpiness      customer participation      self-determination theory      Web 2.0     
Corresponding Authors: ZHENG Qiuying   
Issue Date: 15 August 2013
Service
E-mail this article
E-mail Alert
RSS
Articles by authors
YAO Tang
ZHENG Qiuying
LI Huifan
QIU Qi
CAO Huarui
WU Ruilin
Cite this article:   
YAO Tang,ZHENG Qiuying,LI Huifan, et al. The Formation Mechanism of Eudaimonic Happiness during Customer Participation in Web 2.0 Environment[J]. Advances in Psychological Science, 2013, 21(8): 1347-1356.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2013.01347     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2013/V21/I8/1347
[1] YAO Tang, QIU Qi , MU Lin, ZHENG Qiu-Ying, XIAO Wei-Qun.  Psychology and behavior mechanism of customer online interactive support: In the perspective of social support[J]. Advances in Psychological Science, 2017, 25(6): 912-922.
[2] ZHENG Qiuying; YAO Tang; CAO Huarui; FAN Xiucheng. Hedonic enjoyment or eudaimonia? The experiential value of productive consumption[J]. Advances in Psychological Science, 2017, 25(2): 191-200.
[3] LIU Chen-Ling; WANG Yun. Client Motivation: An Integration of Theory and Practice in Counseling and Psychotherapy[J]. Advances in Psychological Science, 2016, 24(2): 261-269.
[4] CHAI Xiao-Yun;GONG Shao-Ying;DUAN Ting;ZHONG Liu;JIAO Yong-Qing. A Social-Cognitive Approach to Motivational Contagion between Teacher and Student[J]. , 2011, 19(8): 1166-1173.
[5] LAI Dan-Feng;WU Xin-Chun. Teachers’ Motivating Style: Perspective of Self-determination Theory[J]. , 2011, 19(4): 580-588.
[6] ZHANG Jian; ZHANG Jian-Bing; LI Yue; Edward L. Deci. An Effective Path for Promoting Work Motivation: The Self-determination Theory Perspective[J]. , 2010, 18(05): 752-759.
[7] HU Xiao-Yong;GUO Yong-Yu. Autonomous-Controlled Motivation Effects and Their Application[J]. , 2009, 17(01): 197-203.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
Copyright © Advances in Psychological Science
Support by Beijing Magtech