ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2011, Vol. 19 ›› Issue (7): 1047-1053.

• 研究前沿 • 上一篇    下一篇

基于候选人面孔的特质推理与投票决策

杨昭宁;侯书伟   

  1. 曲阜师范大学教育科学学院, 曲阜 273165
  • 收稿日期:2011-01-11 修回日期:1900-01-01 出版日期:2011-07-15 发布日期:2011-07-15
  • 通讯作者: 杨昭宁

Political Candidates’ Appearances-based Trait Inferences and Voting Decisions

YANG Zhao-Ning;HOU Shu-Wei   

  1. Department of Psychology, Qufu Normal University, Qufu 273165, China
  • Received:2011-01-11 Revised:1900-01-01 Online:2011-07-15 Published:2011-07-15
  • Contact: YANG Zhao-Ning

摘要: 在竞选情境中, 基于政治候选人面孔的能力或热情特质推理可以预测选举结果。面孔吸引力、面孔成熟度、面部表情和面孔熟悉度等因素对基于面孔的特质推理预测竞选结果起着重要作用。近年来, 研究者已经由基于面孔预测结果的行为研究逐步扩展到神经机制的研究上, 采用fMRI技术发现当被试对候选人面孔做负性特质判断和投票时, 杏仁核、岛叶、腹前侧扣带回等脑区会被激活, 而获胜候选人的照片并不会引起脑区的激活。研究者从认知取向和进化适应角度解释了人们为什么会根据面孔中的特质推理进行预测。以往研究在实验材料、研究内容等方面仍有不足, 这也指明了未来的研究方向。

关键词: 能力特质, 热情特质, 面孔吸引力, 面孔成熟度, 面孔熟悉度, 面部表情

Abstract: In political election context voters seem to make the competence trait inference and warmth trait inference from the candidates’ faces, which indicates that candidates’ faces affect voting behavior of voters. The appearance-based trait inferences, facial attractiveness, facial maturity, facial expression and facial familiarity play important roles in predicting electoral outcomes. Recently, research of behavior study on predicting the outcomes from candidates’ appearances has been expanded to study the neural mechanisms. For example, scanned by fMRI, activations were observed in the amygdala, insula and ventral anterior cingulate, when the subjects were making negative trait judgments and voting behavior. Whereas the subjects watching the winning candidates showed no differential brain activations. To find out the reason of the candidates’ face effect, researchers have explained it from cognitive and evolutional adapting view. Finally because there existed defect in experiment materials and contents of the previous researches, this also indicates the direction of future research.

Key words: competence trait, warmth trait, facial attractiveness, facial maturity, facial familiarity, facial expression