Acta Psychologica Sinica ›› 2025, Vol. 57 ›› Issue (2): 331-348.doi: 10.3724/SP.J.1041.2025.0331
• Reports of Empirical Studies • Previous Articles
ZHOU Shoujiang1, ZHAO Yichen2, ZHANG Jinyu3, Khloe Qi KANG4
Received:
2023-07-11
Published:
2025-02-25
Online:
2024-12-20
ZHOU Shoujiang, ZHAO Yichen, ZHANG Jinyu, Khloe Qi KANG. (2025). Correcting missteps or embracing humor? The impact of homophony on consumer Ad evaluation. Acta Psychologica Sinica, 57(2), 331-348.
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URL: https://journal.psych.ac.cn/acps/EN/10.3724/SP.J.1041.2025.0331
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