Acta Psychologica Sinica ›› 2025, Vol. 57 ›› Issue (2): 331-348.doi: 10.3724/SP.J.1041.2025.0331
• Reports of Empirical Studies •
Previous Articles
Correcting missteps or embracing humor? The impact of homophony on consumer Ad evaluation
ZHOU Shoujiang1, ZHAO Yichen2, ZHANG Jinyu3, Khloe Qi KANG4(
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- 1School of Economics and Management, Tsinghua University, Beijing 100084, China
2Business School, Sichuan University, Chengdu 610065, China
3School of Arts, Peking University, Beijing 100871, China
4Business School, The University of Hong Kong, Hong Kong SAR 999077, China
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Published:2025-02-25
Online:2024-12-20
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Contact:
Khloe Qi KANG
E-mail:kqkang@hku.hk
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