解释框架对文化混搭产品评价的影响——比较焦点和解释策略的调节效应
聂春艳, 汪涛, 赵鹏, 崔楠
The influence of interpretation frame on the evaluation of culturally mixed products: The moderating effect of comparison focus and interpretation strategy
NIE Chunyan, WANG Tao, ZHAO Peng, CUI Nan
心理学报
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2018, (12): 1438
-1448
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DOI: 10.3724/SP.J.1041.2018.01438
