产品包装的医药符号线索对产品偏好的影响：感知有效性和规避情绪的中介作用
张瑾, 许销冰, 庄晓涵
The Effect of Packaging’s Iconic Cues to Pharmaceuticals on Product Preferences: The Mediating Roles of Perceived Effectiveness and Aversive Emotions
Zhang, Jin, Xu, Xiaobing, Zhuang, Xiaohan
.
.
DOI: 10.3724/SP.J.1041.2024.011
