ISSN 0439-755X
CN 11-1911/B

心理学报 ›› 2021, Vol. 53 ›› Issue (3): 259-272.doi: 10.3724/SP.J.1041.2021.00259

• 研究报告 • 上一篇    下一篇


佐斌, 戴月娥, 温芳芳(), 高佳, 谢志杰, 何赛飞   

  1. 华中师范大学心理学院·社会心理研究中心, 青少年网络心理与行为教育部重点实验室, 武汉 430079
  • 收稿日期:2019-09-18 发布日期:2021-01-27 出版日期:2021-03-25
  • 通讯作者: 温芳芳
  • 基金资助:
    * 国家社会科学基金重大项目(18ZDA331);国家社会科学基金后期资助项目(20FSHB003)

“You were what you eat”: Food gender stereotypes and their impact on evaluation of impression

ZUO Bin, DAI Yuee, WEN Fangfang(), GAO Jia, XIE Zhijie, HE Saifei   

  1. School of Psychology, Research Center of Social Psychology, Central China Normal University, Key Laboratory of Adolescent Cyberpsychology and Behavior, Ministry of Education, Wuhan 430079, China
  • Received:2019-09-18 Online:2021-01-27 Published:2021-03-25
  • Contact: WEN Fangfang


食物在社会生活中发挥着重要作用, 具有性别文化意义。两个研究分别探索了外显与内隐食物性别刻板印象的存在及其对人物评价的影响。研究1采用提名法、自我报告法和语义启动范式检验外显和内隐食物性别刻板印象的存在, 结果表明被试均持“男性偏好男性化食物, 女性偏好女性化食物”的外显食物性别刻板印象, 女性被试持有内隐食物性别刻板印象。研究2采用情境实验法和内隐关系评估程序进一步测量被试对食物性别刻板不一致目标人物在热情和能力维度上的评价, 结果发现人们对食物性别刻板不一致男性在热情维度的内隐评价更加积极。

关键词: 食物性别刻板印象, 内隐联想测验, 语义启动范式, 内隐关系评估程序, 热情-能力, 人物评价


Interpersonal evaluations refer to people’s perception of someone and how they judge personalities based on existing information. Recent research has focused on food gender stereotypes and their effect on impression evaluations. However, past studies on food gender stereotypes were mostly conducted within Western cultural context, while few studies were based on non-Western culture, and unsystematically only focused on the impressions of sexual attractiveness, personal qualities, or masculinity/femininity. Therefore, this study examined whether food gender stereotypes exist in the Chinese cultural context while investigating these stereotype effects on impression evaluations based on the Big Two model, which provided a good theoretical basis and measurement index. We hypothesized that the Chinese also held food gender stereotypes and had different impression evaluations on individuals consistent or inconsistent with food gender stereotypes of different genders. To test these hypotheses, we performed two separate studies. In total, 788 participants were recruited online and 132 through advertising on campus. Study 1 comprised examining whether participants held explicit and implicit food gender stereotypes using open nomination, self-reporting, and semantic priming paradigms. Study 2 involved measuring participants' evaluation of competence and warmth on individuals with given food gender stereotypes using questionnaires and Implicit Relational Assessment Procedures. Results revealed that both genders held the explicit food gender stereotype of “men like masculine food and women like feminine food,” but only women held implicit food gender stereotypes. Additionally, participants reported higher evaluations for competence and lower evaluations for warmth on men who were consistent with the food gender stereotype, while for women who were consistent, participants thought they were warmer but less competent. Implicitly, both genders held stereotyped evaluations that inconsistent men were warmer. In conclusion, this research explored and examined the unique content of food gender stereotypes in the Chinese cultural context, which deepens the understanding of food gender stereotypes and contributes significantly to the field of cross-cultural food gender stereotypes. Furthermore, we creatively combined our study purposes with the Big Two model and systematically investigated people’s evaluation of individuals with consistent/inconsistent food gender stereotypes in two aspects, which has important implications for future research.

Key words: food-gender stereotype, implicit association test, semantic priming paradigm, implicit relational assessment procedures, warmth-competence, impression evaluation