ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective
QIAO Shuchen, HU Mingye, NIU Xiaoxiao, YANG Chen
Advances in Psychological Science . 2027, (1): 82 -100 .  DOI: 10.3724/SP.J.1042.2027.0082