ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
How do virtual streamers turn viewership traffic into sales? A study on the mechanism of consumer behavior based on interaction characteristics
QIAO Shuchen, HU Mingye, NIU Xiaoxiao, YANG Chen
Advances in Psychological Science . 0, (): 0 .  DOI: 10.3724/SP.J.1042.2026.LS.00095