ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
The influence of optimal distinctiveness of multi-modal sponsored content on influencer marketing effectiveness based on generative AI
HONG Aoran, FENG Ziyu, WANG Yonggui
Advances in Psychological Science . 2026, (5): 836 -855 .  DOI: 10.3724/SP.J.1042.2026.0836