ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
“Letting bygones be bygones” or “holding bygones”: The effect of brand transgression and its psychological mechanisms
XIAO Tingwen, CHEN Feilong, GUAN Biyu
Advances in Psychological Science . 2026, (1): 175 -190 .  DOI: 10.3724/SP.J.1042.2026.0175