ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
The communication effects of counter-stereotypical advertising: Antecedents, mechanisms, and outcomes
HOU Min, ZHANG Peizhen, LI Zhiwen, GU Chunmei, LI Fangzhou
Advances in Psychological Science . 2026, (1): 157 -174 .  DOI: 10.3724/SP.J.1042.2026.0157