ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
The impact of audio-visual representation of a brand name on consumers and its mechanisms
XIAO Tingwen, WEI Haiying, CHEN Siyun, LIU Fu
Advances in Psychological Science . 2023, (9): 1756 -1774 .  DOI: 10.3724/SP.J.1042.2023.01756