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ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社
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中文
The cognitive psychological process of brand consumption journey: The perspective of neuromarketing
XIE Ying, LIU Yutong, CHEN Mingliang, LIANG Andi
Advances in Psychological Science . 2021, (
11
): 2024 -2042 . DOI: 10.3724/SP.J.1042.2021.02024