ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社
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中文
The effect of packaging elements on consumers and the underlying mechanisms in marketing
LIU Wumei, MA Zengguang, YE Furong
Advances in Psychological Science . 2020, (
6
): 1015 -1028 . DOI: 10.3724/SP.J.1042.2020.01015