ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
A New Perspective on Consumer Decision: Double-entry Mental Accounting Theory
LI Ai-Mei;HAO Mei;LI Li;LING Wen-Quan
Advances in Psychological Science . 2012, (11): 1709 -1717 .  DOI: 10.3724/SP.J.1042.2012.01709