ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社
A COGNITIVE MODEL OF BRAND EQUITY
Huang Heshui (Department of Journalism and Communication, Xiamen University, Xianmen 361005) Peng Danling (Department of Psychology, Beijing Normal University, Beijing 100875)
心理科学进展 . 2002, (3): 350 -359 .