Abstract: Under the background of carbon peak and carbon neutralization, enterprises are facing severe pressure of green development. Green creativity is the key way to realize low carbon development of the enterprise, which refers to the development of new ideas about green products, green services, green processes, or green practices that are judged to be original, novel, and useful. However, there is still a lack of systematic understanding of the stimulating factors and mechanism of green creativity. This paper explores the inducing factors of employee green creativity from individual factors (motivation, cognition, emotion, attitude, ability, behavior) and contextual factors (leadership, vision and strategy, management practice, comprehensive strength). On this basis, the function of the above factors will be divided into two categories: (1) "situation → individual" driving path model, and self-determination, social cognition, affective event, attitude change theory is the mode of explaining perspective; (2) the interaction between individual and situation model, and trait activation and motivated information processing theory is the pattern of explanation perspective. Future research can start from concept definition, traditional influence, team-level, dynamic attributes, persistence and the price to pay, in order to rich green creativity theory system.

Key words: green creativity, individual factors, contextual factors, individual-context interaction perspective, green management